Sales And Distribution Management Set 2

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This set of Sales and Distribution Management Multiple Choice Questions & Answers (MCQs) focuses on Sales And Distribution Management Set 2

Q1 | Marketing in banks is a necessity today, due to
  • Liberalisation
  • Nationalisation
  • Fashion
  • Urbanisation
  • Marketing in banks is not necessary, as banking in India is more than 200 years old
Answer: Liberalisation
Q2 | Marketing is influenced by__________
  • Product demand
  • Public taste
  • Buyer behaviour
  • Brand image
  • All of the above
Answer: All of the above
Q3 | Market share means__________
  • Share of business among peers
  • Share market
  • Share prices
  • IPOs
  • Scope for marketing
Answer: Share of business among peers
Q4 | Marketing helps in__________
  • Boosting production
  • Getting new clients
  • Interacting with strangers
  • All of these
  • None of these
Answer: All of these
Q5 | A DSA helps in________
  • Boosting direct sales
  • Boosting sales through the net
  • Strengthening indirect marketing
  • Strengthening telemarketing
  • All of the above
Answer: Boosting direct sales
Q6 | A DSA (Direct Selling Agent) is one___________
  • Who sells through the internet
  • Who works on the bank counters
  • Who works in bank office setup
  • Who sells direct to the client
  • None of the above
Answer: Who sells direct to the client
Q7 | Selling is_________
  • Different from marketing
  • A sub-function of marketing
  • Same as marketing
  • More than marketing
  • None of these
Answer: None of these
Q8 | A ‘Lead’ in marketing jargon, means__________
  • A likely consumer
  • A metal
  • A leash
  • A team leader
  • None of these
Answer: A likely consumer
Q9 | Good selling skills involve____________
  • Patience
  • Presence
  • Empathy
  • Knowledge
  • All of these
Answer: All of these
Q10 | EMI stands for:
  • Earnest Monthly Instalment
  • Equated Money Instalment
  • Equated Monthly Instalment
  • Equated Major Instalment
  • Essential Monthly Instalment
Answer: Equated Monthly Instalment
Q11 | A true marketing mindset requires___________
  • Control mindset
  • Command mindset
  • Passive mindset
  • Active mindset
  • Inert mindset
Answer: Active mindset
Q12 | Innovation means_________
  • Inspiration
  • Enthusiasm
  • Compensation
  • Creativity
  • All of these
Answer: Creativity
Q13 | Internal marketing means__________
  • Marketing to self
  • Marketing to family members
  • Marketing to the staff members
  • Marketing inside India
  • Marketing outside India
Answer: Marketing to the staff members
Q14 | Modern styles of marketing are____________
  • Telemarketing
  • Web marketing
  • Advertisement on the net
  • E-mails
  • All of these
Answer: All of these
Q15 | A good and effective DSA should_____________
  • Copy the competitor company
  • Criticize the competitor company
  • Join the competitor company
  • Be passive
  • Be more effective than the competitor company
Answer: Be more effective than the competitor company
Q16 | Prior to the Industrial Revolution, selling was no problem and no sales team is required because
  • Marketing was not a subject then
  • People was not a subject then
  • People don’t want to sell anything
  • Small-scale enterprises dominated the economic scene
  • None of these
Answer: Small-scale enterprises dominated the economic scene
Q17 | A form of distribution in which manufacturer makes an agreement, with a middleman in each market area stipulating that the distribution of the product within that is to be confined solely to that middleman is known as-
  • Mass Distribution
  • Exclusive agency distribution
  • Selective distribution
  • Price Distribution
  • None of these
Answer: Exclusive agency distribution
Q18 | The long term objective of marketing is_________
  • Customer Satisfaction
  • Profit Maximisation
  • Cost cutting
  • Profit Maximisation with customer
  • None of these
Answer: Profit Maximisation with customer
Q19 | Which among the following is statistical indicator for equality in incomedistribution?
  • Gini Coefficient
  • Price Indices
  • GNP
  • GDP
  • None of these
Answer: Gini Coefficient
Q20 | Short term planning focuses on
  • Functional Plans
  • Long term objectives
  • Specific Goals
  • Both (1) and (3)
  • None of these
Answer: Both (1) and (3)
Q21 | In marketing terms, Attitude can best be defined as a
  • Rude behaviour of salesperson
  • Rude behaviour of Consumer
  • Mental state of consumer
  • Ego of the marketing executive
  • None of these
Answer: Mental state of consumer
Q22 | The nominal scale used for marketing research, refers to
  • Population characteristics based on age or sex or ownership of a specific consumer durable
  • Ordering of scale
  • Both 1 and 2
  • Neither 1 nor 2
  • None of these
Answer: Population characteristics based on age or sex or ownership of a specific consumer durable
Q23 | Reference group influences vis-a-vis consumption decision, is a function of the
  • Product category
  • Group characteristics
  • Group communication process
  • All of the above
  • None of these
Answer: All of the above
Q24 | Just in time (JIT) technique is getting wider acceptance world over, the technique was first introduced in
  • India
  • Indonesia
  • Japan
  • America
  • None of These
Answer: Japan
Q25 | Gate Keepers___________
  • Use the products
  • Reports on product performance
  • Control the flow of information into buying centre
  • Issue challan for discharge of products
  • None of these
Answer: Issue challan for discharge of products
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