Sales And Distribution Management Set 1

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This set of Sales and Distribution Management Multiple Choice Questions & Answers (MCQs) focuses on Sales And Distribution Management Set 1

Q1 | “Benchmark” means____________
  • Benches for customers to sit
  • Set standards
  • Benches for salesmen to sit
  • Products displayed on a bench
  • All of the above
Answer: Set standards
Q2 | A call centre is____________
  • A meeting place for DSAs
  • A training centre for DSAs
  • A meeting place for customers
  • Data centre
  • A back office set up where customer queries are answered
Answer: A back office set up where customer queries are answered
Q3 | The sequence of a sales process is____________
  • Lead generation, call, presentation & sale
  • Sale, presentation, Lead generation & call
  • Presentation, Lead generation, Sale & Call
  • Lead generation, Call, Sale & Presentation
  • There is no sequence required
Answer: Lead generation, call, presentation & sale
Q4 | ‘Value -added services’ means_____________
  • Additional services
  • Better value at a premium
  • Costlier services
  • Better value at a discount
  • At services
Answer: Additional services
Q5 | To ‘Close a Call’ means____________
  • To clinch the sale
  • To end the conversation
  • To put the phone down
  • To close the doors
  • To close the business
Answer: To clinch the sale
Q6 | ‘Customization’ means__________
  • Tailor-made products for each customer
  • Customers selling goods
  • Tailor-made products for each staff
  • A selling process
  • None of these
Answer: Tailor-made products for each customer
Q7 | A ‘Call’ in marketing language means__________
  • Calling on a salesperson
  • Calling on a customer
  • Making a phone-call
  • Telemarketing
  • None of these
Answer: None of these
Q8 | A marketing survey is required for____________
  • Deciding marketing strategies
  • Deciding product strategies
  • Deciding pricing strategies
  • All of these
  • None of these
Answer: All of these
Q9 | The target group for Education loans is________
  • Meritorious students seeking higher education
  • All colleges
  • All parents
  • Research scholars
  • All of these
Answer: Meritorious students seeking higher education
Q10 | Cross-selling means___________
  • Selling with a cross face
  • Cross country marketing
  • Selling to friends
  • Selling other products to existing customers
  • Selling to employees
Answer: Selling other products to existing customers
Q11 | Marketing segmentation is useful for__________
  • Preferential marketing
  • Targeting existing clients
  • Identifying prospects
  • Knowing customers’ tastes
  • All of these
Answer: All of these
Q12 | The target Group for savings deposit Accounts is
  • Newborn babies
  • Students
  • Parents
  • Businessman
  • All of these
Answer: Students
Q13 | Market Segmentation can be resorted to by means of
  • Segmenting by age
  • Segmenting by income
  • Segmenting by geographically
  • All of these
  • None of these
Answer: All of these
Q14 | The target group for a Car loan is_____________
  • All auto drivers
  • All auto dealers
  • All car owners
  • Any individual needing a car
  • All of these
Answer: Any individual needing a car
Q15 | Market information means_____________
  • Knowledge of industries
  • Knowledge of households
  • Knowledge of peers
  • Knowledge of customer’s tastes
  • All of these
Answer: Knowledge of customer’s tastes
Q16 | Bancassurance means____________
  • Banks promising to give loans
  • Bank promising to pay interest
  • Banks selling insurance products
  • Assurance to repay loans
  • None of these
Answer: Banks selling insurance products
Q17 | The target group for agricultural loan is________
  • Any farmer
  • Farm labourers
  • Any individual dealing in agricultural or related activity
  • Farmers’ societies
  • All of these
Answer: Any individual dealing in agricultural or related activity
Q18 | The target group for credit card is_____________
  • Existing cardholders
  • All graduates
  • All minors
  • Individuals with taxable income
  • All of these
Answer: Individuals with taxable income
Q19 | Market segmentation means_____________
  • Segmenting the salesmen
  • Segmenting the employees
  • Segmentation the customers as per their needs
  • Segmenting the products
  • All of these
Answer: Segmentation the customers as per their needs
Q20 | A ‘Target Group’ means___________
  • A group of sellers
  • A group of buyers
  • A group of products
  • A group of person to whom sales should be focused
  • All of these
Answer: A group of person to whom sales should be focused
Q21 | Marketing is the art of___________
  • Buying more
  • Paying more
  • Selling more
  • Talking more
  • Only land 2
Answer: Selling more
Q22 | Marketing of services is resorted in____________
  • Manufacturing concerns
  • Insurance business
  • Hostels
  • Only land 2
  • Only 2 and 3
Answer: Only 2 and 3
Q23 | Marketing is a__________
  • One day effort
  • Team effort
  • One man effort
  • All the above
  • None of the above
Answer: Team effort
Q24 | Service marketing is the same as___________
  • Transaction marketing
  • Relationship marketing
  • Internal marketing
  • Outdoor marketing
  • All the above
Answer: Relationship marketing
Q25 | Good marketing requires one of the following
  • Proper planning
  • Good team work
  • Good communication skills
  • Knowledge of products
  • All of these
Answer: Good team work
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