Retail Management Set 8
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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 8
Q1 | Consumers who browse and/or purchase in more than one channel are known as _____.
- cosmopolitan
- Multi-channel shoppers
- multi-taskers
- Market mavens
Q2 | In which of the following retailers are salespeople ready to assist in every phase of thelocate-compare-select process?
- self-service.
- self-selection.
- limited service.
- full service.
Q3 | The fastest growing segment of retailing is __________.
- nonstore retailing
- warehouse stores
- hypermarkets
- Category killers
Q4 | The most important retail marketing decision a retailer has to make is to __________.
- identify its target market
- choose the right service response it wants to support
- select the service mix
- Develop a nice store atmosphere
Q5 | __________ includes all of the activities involved in selling goods or services to thosewho buy for resale or business use.
- retailing
- wholesaling
- bartering
- Purchasing
Q6 | A concept in retailing that helps explain the emergence of new retailers is called the_______________ hypothesis.
- retail life cycle
- wheel-of-retailing
- service-assortment
- Product life cycle
Q7 | Merchandising and display are an important part of the marketing plan and should have areasonable budget allocated, even for a retailer operating on a ..........
- corner.
- dime.
- limit.
- Shoestring.
Q8 | A retailer’s ______________ is the key to its ability to attract customers.
- location.
- pricing system.
- promotion system.
- Store personnel.
Q9 | Which of the following is NOT an example of non-store retailing?
- mail order.
- party plan
- department store
- Catalogue shop.
Q10 | The word Retail is derived from the----- word
- latin
- french
- english
- none of these
Q11 | In retailing there is a direct interaction with-------
- producer
- customer
- wholesaler
- all of these
Q12 | Retailing creates-------
- time utility
- place utility
- ownership utility
- all of these
Q13 | Retailing is a marketing function which ----
- sells products to other business
- sells products to a company that resells em
- sells products to final consumers
- sells products for one’s own use
Q14 | Retailer is a person who sells the goods in a---------.
- large quantities.
- small quantities.
- both a & b.
- none of these.
Q15 | The main objective of the management is--------.
- profitability.
- sales growth.
- return on investment
- all of these.
Q16 | In retailing there is a direct interaction with-------.
- producer.
- customer.
- wholesaler.
- all of these.
Q17 | Retailing creates-------.
- time utility.
- place utility.
- ownership utility.
- all of these.
Q18 | ---------activities performed by the retailers.
- assortment of offerings.
- holding stock.
- extending services.
- all of these.
Q19 | The term stakeholders which includes-------.
- stock holders.
- consumers.
- suppliers.
- all the above.
Q20 | ------represents how a retailer is perceived by consumers and others.
- image.
- sales.
- profit.
- none of these.
Q21 | The functions of management start with-----.
- buying.
- planning.
- organizing.
- supervising.
Q22 | Management is what a manager does" given by.
- Henry fayol.
- F.W.Taylor.
- Dinkar Pagare.
- none of these.
Q23 | Human resource management process consists of ------.
- recruitment.
- selection.
- training.
- all of these.
Q24 | ----- is the process of seeking customers towards shop.
- Selection.
- Advertisement.
- Compensation.
- Recruitment.
Q25 | ------ gives the product as per the requirements of customers
- Human resource planning.
- Job descriptions.
- Job analysis.
- Mall