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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 4

Q1 | Which level of organization uses management information systems data in itsdecision making?
  • lower level.
  • middle level.
  • top level.
  • all of the above.
Q2 | Which system is useful in coordinating data systems, tools and techniques withsupporting software and hardware that enable managers to take appropriate marketingdecisions.
  • sales decision support systems.
  • marketing decision support systems.
  • standardized information systems.
  • none of the above
Q3 | If a seller produces two or more products that have different features, styles,quality, sizes, etc it is called .
  • mass marketing.
  • target marketing.
  • individual marketing.
  • product-variety marketing.
Q4 | Market positioning is a combination of marketing actions that management takes,to meet the needs and wants of each target market. It includes.
  • understanding consumer perceptions.
  • position products in the mind of consumer.
  • design appropriate marketing mix.
  • all of the above.
Q5 | Which type of segmentation is commonly used for climate because of its broadimpact on consumer behavior and product needs.
  • geographical segmentation.
  • demographic segmentation.
  • geo-demographic segmentation.
  • geographic segmentation.
Q6 | Which of the demographic variables is not used by marketers for demographicsegmentation?
  • family life cycle.
  • income and occupation.
  • gender.
  • poverty.
Q7 | Which type of segmentation, classified consumers according to relevant needs andbuying behavior, regardless of their countries and culture.
  • multi-attribute segmentation.
  • inter-market segmentation.
  • demographic segmentation
  • psychographic segmentation.
Q8 | If an organization targets to market a particular product to a variety of segments inorder to build a strong reputation in that product area is called.
  • product specialization
  • market specialization.
  • selective specialization.
  • single-segment concentration.
Q9 | Which type of organization consists of a small workforce, relying on independentsuppliers who are located at several parts of the world with a sophisticated linked.information system.
  • trading company.
  • network corporation
  • international organization.
  • global corporation.
Q10 | Hindustan Motors (HM. alliance with Mitsubishi to manufacture and marketLancer cars in India is an example of.
  • franchise agreement.
  • vertical relationship.
  • technological licence agreement.
  • horizontal integrative relations.
Q11 | The difference between the total value and the corrective cost of performing thevalue activities is .
  • contribution.
  • margin.
  • revenue .
  • performance.
Q12 | The number of product lines a company carries is called.
  • product mix.
  • product mix depth.
  • product mix width.
  • product mix length.
Q13 | Companies that attack other firms including the market leader in an attempt tobuild market share are called.
  • market followers
  • market challengers.
  • market leaders.
  • market nichers.
Q14 | Companies that follow the market leader's strategy are called.
  • market nichers.
  • market leaders.
  • market followers.
  • market challengers.
Q15 | The method which generate new product ideas by analyzing the customer needs,wants and ideas is known.
  • directed research.
  • customer need analysis.
  • need gap analysis.
  • market research.
Q16 | Which method of product portfolio analysis helps indeciding which products areto be retained and which are not to be.
  • ansoff matrix.
  • strategic environment matrix
  • bcg matrix.
  • none of the above.
Q17 | The set of basic values, perceptions, wants and behaviors learned by a member ofa society from family and other important institutions is called.
  • sub-culture.
  • social class.
  • culture.
  • reference groups.
Q18 | What is the frame work that describes the positioning of firms database to supportdecisions with in the purview of total customer loyalty strategy
  • customer retention strategy.
  • customer bonding .
  • customer positioning.
  • customer acquisition.
Q19 | The branding strategy which uses a different brand name for reach product isknown as .
  • over all family branding.
  • line family branding.
  • individual branding.
  • brand extension.
Q20 | Which element of promotional mix is preferable if the marketer wants to get.immediate feedback?
  • sales promotion.
  • public relations.
  • personal selling.
  • direct marketing.
Q21 | What are the factors that contribute to the corporate identity?
  • organizational symbols.
  • advertising and publicity.
  • customer relation programs.
  • all of the above.
Q22 | Which of the following comes under the category of external public?
  • government.
  • press.
  • trade unions.
  • all of the above.
Q23 | …..is the important benefit a marketer could get from a retailer through tradepromotion?
  • advertising.
  • financial help.
  • more shelf space.
  • none of the above.
Q24 | Which one of the following is not an advantage of the personal selling?
  • it allows the seller to negotiate terms and solve problems
  • long-term relationship.
  • immediacy.
  • it is very expensive to maintain and recruit the sales force.
Q25 | An interactive marketing system which uses one or more advertising media toeffect a measurable response and /or transactions at any location is called .
  • direct marketing.
  • indirect marketing.
  • database marketing.
  • meta marketing.