Retail Management Set 4
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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 4
Q1 | Which level of organization uses management information systems data in itsdecision making?
- lower level.
- middle level.
- top level.
- all of the above.
Q2 | Which system is useful in coordinating data systems, tools and techniques withsupporting software and hardware that enable managers to take appropriate marketingdecisions.
- sales decision support systems.
- marketing decision support systems.
- standardized information systems.
- none of the above
Q3 | If a seller produces two or more products that have different features, styles,quality, sizes, etc it is called .
- mass marketing.
- target marketing.
- individual marketing.
- product-variety marketing.
Q4 | Market positioning is a combination of marketing actions that management takes,to meet the needs and wants of each target market. It includes.
- understanding consumer perceptions.
- position products in the mind of consumer.
- design appropriate marketing mix.
- all of the above.
Q5 | Which type of segmentation is commonly used for climate because of its broadimpact on consumer behavior and product needs.
- geographical segmentation.
- demographic segmentation.
- geo-demographic segmentation.
- geographic segmentation.
Q6 | Which of the demographic variables is not used by marketers for demographicsegmentation?
- family life cycle.
- income and occupation.
- gender.
- poverty.
Q7 | Which type of segmentation, classified consumers according to relevant needs andbuying behavior, regardless of their countries and culture.
- multi-attribute segmentation.
- inter-market segmentation.
- demographic segmentation
- psychographic segmentation.
Q8 | If an organization targets to market a particular product to a variety of segments inorder to build a strong reputation in that product area is called.
- product specialization
- market specialization.
- selective specialization.
- single-segment concentration.
Q9 | Which type of organization consists of a small workforce, relying on independentsuppliers who are located at several parts of the world with a sophisticated linked.information system.
- trading company.
- network corporation
- international organization.
- global corporation.
Q10 | Hindustan Motors (HM. alliance with Mitsubishi to manufacture and marketLancer cars in India is an example of.
- franchise agreement.
- vertical relationship.
- technological licence agreement.
- horizontal integrative relations.
Q11 | The difference between the total value and the corrective cost of performing thevalue activities is .
- contribution.
- margin.
- revenue .
- performance.
Q12 | The number of product lines a company carries is called.
- product mix.
- product mix depth.
- product mix width.
- product mix length.
Q13 | Companies that attack other firms including the market leader in an attempt tobuild market share are called.
- market followers
- market challengers.
- market leaders.
- market nichers.
Q14 | Companies that follow the market leader's strategy are called.
- market nichers.
- market leaders.
- market followers.
- market challengers.
Q15 | The method which generate new product ideas by analyzing the customer needs,wants and ideas is known.
- directed research.
- customer need analysis.
- need gap analysis.
- market research.
Q16 | Which method of product portfolio analysis helps indeciding which products areto be retained and which are not to be.
- ansoff matrix.
- strategic environment matrix
- bcg matrix.
- none of the above.
Q17 | The set of basic values, perceptions, wants and behaviors learned by a member ofa society from family and other important institutions is called.
- sub-culture.
- social class.
- culture.
- reference groups.
Q18 | What is the frame work that describes the positioning of firms database to supportdecisions with in the purview of total customer loyalty strategy
- customer retention strategy.
- customer bonding .
- customer positioning.
- customer acquisition.
Q19 | The branding strategy which uses a different brand name for reach product isknown as .
- over all family branding.
- line family branding.
- individual branding.
- brand extension.
Q20 | Which element of promotional mix is preferable if the marketer wants to get.immediate feedback?
- sales promotion.
- public relations.
- personal selling.
- direct marketing.
Q21 | What are the factors that contribute to the corporate identity?
- organizational symbols.
- advertising and publicity.
- customer relation programs.
- all of the above.
Q22 | Which of the following comes under the category of external public?
- government.
- press.
- trade unions.
- all of the above.
Q23 | …..is the important benefit a marketer could get from a retailer through tradepromotion?
- advertising.
- financial help.
- more shelf space.
- none of the above.
Q24 | Which one of the following is not an advantage of the personal selling?
- it allows the seller to negotiate terms and solve problems
- long-term relationship.
- immediacy.
- it is very expensive to maintain and recruit the sales force.
Q25 | An interactive marketing system which uses one or more advertising media toeffect a measurable response and /or transactions at any location is called .
- direct marketing.
- indirect marketing.
- database marketing.
- meta marketing.