Retail Management Set 14
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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 14
Q1 | Which business unit holds a large market share in a mature and slow growingindustry?
- Dog.
- Cash cow.
- Question mark.
- Star.
Q2 | Which of the following provides a basis for monitoring and controllingorganizational performance?
- Daily reports
- Weekly reports
- Long-term objectives
- Annual objectives
Q3 | In which of the following pricing approaches is pricing based on consumerdemand?
- Functional approach.
- Business approach.
- Market approach.
- Innovative approach.
Q4 | A/an ---- helps people understand the behavior patterns that are expected of themin particular circumstances
- Advisory policy.
- Explicit policy.
- Mandatory policy.
- Implicit policy.
Q5 | Agricultural market set up by stae government to procure agricultural producedirectly from farmers
- Haats
- Mandis
- Kirana
- public distribution system
Q6 | Consumer do their own picking, pay in cash and carry the merchandise away
- Automated Vending
- Super market
- The Cash and carry
- direct response retail
Q7 | What are the major determinants of employee motivation?
- Reward and coercive power.
- New technologies.
- Personal power and future growth prospects.
- Information and connection power.
Q8 | Which marketing tool uses multiple factors to assess industry attractiveness andbusiness strength?
- The GE Grid.
- The BCG matrix
- The turn around strategy.
- SWOT analysis.
Q9 | ---- forms the basis for the allocation of corporate resources.
- Financial evaluation.
- Organizational growth.
- Organizational structure.
- Organizational culture.
Q10 | ---- is often critical for the proper accomplishment of a divestiture and can providecomfort to the employee as well as to potential buyers.
- A flexible management.
- A stable management.
- An active management
- None of the above.
Q11 | It is a requirement imposed by a vendor that a retailer cannot sell an item for theless than a specific price.
- Resale Price Maintenance (RPM)
- Charge back
- Standard price
- uniform price
Q12 | Parking space is very important for........
- Product
- Retail store
- Transportation
- Machine
Q13 | Layout means perfect.......of store.
- Location
- Site
- Structure
- Variety
Q14 | ...........is important to increase the sales of a retail store
- Promotion
- Channels
- Transportation
- Machine
Q15 | …..is the important benefit a marketer could get from a retailer through tradepromotion?
- Advertising.
- Financial help.
- More shelf space.
- None of the above.
Q16 | An interactive marketing system which uses one or more advertising media to effect a measurable response and /or transactions at any location is called .
- Direct marketing.
- Indirect marketing.
- Database marketing.
- Meta marketing.
Q17 | What type of conflict usually exist when the manufacturer has established tow or more channels that sell in the same market.
- Multi-channel conflict.
- Horizontal channel conflict.
- Vertical channel conflict
- None of the above.
Q18 | Which of the following items is a component of a good business plan?
- Operating requirements.
- Description of the location/demographics.
- Employee benefits.
- All of the above.
Q19 | When analyzing your business and its environment it is useful to carefully inspect its:.
- Threats.
- Strengths and weakness.
- Opportunities.
- All of the above.
Q20 | Which one of the following represents the best long-run opportunity in a firm's portfolio?
- Cash cow.
- Star.
- Question mark.
- Dog.
Q21 | . Which of the following provides a basis for monitoring and controllingorganizational performance?
- Daily reports
- Weekly reports
- Long-term objectives
- Annual objectives
Q22 | . Agricultural market set up by stae government to procure agricultural producedirectly from farmers
- Haats
- Mandis
- Kirana
- public distribution system
Q23 | . Consumer do their own picking, pay in cash and carry the merchandise away
- Automated Vending
- Super market
- The Cash and carry
- direct response retail
Q24 | What are the major determinants of employee motivation?
- Reward and coercive power.
- New technologies.
- Personal power and future growth prospects.
- Information and connection power.
Q25 | To take consistent decisions about store decor, product assortment, media, priceand service levels and advertising messages, the marketer needs to
- Define the target market
- Profile the target market
- Both a and b
- None of the above