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This set of Digital Business Multiple Choice Questions & Answers (MCQs) focuses on Digital Business Set 3
Q1 | A portal is a specialized entry point to a specific market place or industry niche.
- Vertical portal
- horizontal portal
- both of these
- none of these
Q2 | are general interest portals covering a wide range of topics and features
- Vertical portal
- horizontal portal
- both of these
- none of these
Q3 | Which among the following is an example for vertical portal ?
- i-village
- Yahoo
- Net scape
Q4 | A portal that helps to establish relations and to conduct transactions between variousorganizations is termed as………………
- B2B portal
- C2C portals
- both of these
- none of these
Q5 | A is a software that scours the internet collecting data about every websiteand every webpage within it
- spider
- Search Engines
- robots
- none of these
Q6 | Search Engines databases are selected and built by computer robotprograms called………………………
- spider
- Search Engines
- robots
- none of these
Q7 | Which among the following is not an example for Search engine ?
- MSN
- Alta vista
- none of these
Q8 | Web pages are prepared using their language as…………………
- html
- FTP
- HTTP
- None of these
Q9 | A web page is transferred to users computer through ……………………..
- html
- FTP
- HTTP
- None of these
Q10 | The user reaches this page when they specify the address of a website
- Home page
- Web page
- Summary page
- None of these
Q11 | The purpose of page is to provide links to other pages
- Home page
- Web page
- Summary page
- None of these
Q12 | is an example for a software that visits suggested pages and return the appropriateinformation to be indexed by the search Engine
- Robot
- Spiders
- Ants
- All
Q13 | ads appears as rectangular graphics near the top of the page
- Banner ad
- floating ads
- interstitials
- Unicast ads
Q14 | ads take up the entire screen and are more powerful than banner ads.
- Banner ad
- floating ads
- interstitials
- Unicast ads
Q15 | is a form of advertisement on the web that appears between web pagesthat the user requests.
- Banner ad
- floating ads
- interstitials
- Unicast ads
Q16 | is basically a TV commercial that runs in the browser window.
- Banner ad
- floating ads
- interstitials
- Unicast ads
Q17 | Advertisements take the form of a website copy are called…………………………
- Advertorial
- pop-up ads
- Spam e-mail
- none of these
Q18 | ………………..is the most unwanted of online advertising methods.
- Advertorial
- pop-up ads
- Spam e-mail
- none of these
Q19 | is an unsolicited e-mail sent to every e-mail address that a business can find
- Advertorial
- pop-up ads
- Spam e-mail
- none of these
Q20 | is the buying and selling of goods and services through wireless handleddevices such as cellular phone and Personal Digital Assistants
- Mobile Commerce
- e-commerce
- both of these
- none of these
Q21 | is a class of advertising methods which are considered unethical and may evenbe illegal
- Advertorial
- pop-up ads
- Spam e-mail
- malware
Q22 | is the most common way for purchasing an online advertising
- CPM
- CPC
- Any of these
- none of these
Q23 | are animated full screen ads placed at the entry of a site before a user reachesthe intended content.
- Intromercial
- pop-up ads
- Spam e-mail
- malware
Q24 | are interactive online ads that require the user to respond intermittently inorder to wade through the message before reaching the intended content.
- Ultramercial
- pop-up ads
- Spam e-mail
- malware
Q25 | facilitates transactions between buyer and sellers by providing comprehensive information and ancillary services, without being involved in the actual exchange of goods and services between the parties.
- Metamediary
- Intermediary
- middlemen
- all of these