International Marketing Unit 4 Set 1
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This set of International Marketing Multiple Choice Questions & Answers (MCQs) focuses on International Marketing Unit 4 Set 1
Q1 | In its most basic form, the gravity model says that the most important factors that describe the amount of trade between countries are
- the cultural affinity between the countries and the existence or lack of a common language.
- the tariff barriers between the countries and the costs of transportation.
- differences in wages and technology between countries.
- the amount that the countries produce and the distance between them.
Q2 | Evidence shows that
- the effect of borders is not important when comparing international trade with trade between regions within a country.
- the amount of trade that a country undertakes is not related to its geography.
- the amount of trade between countries is not related to the cultural affinity between the countries.
- countries farther apart have less trade between them on average.
Q3 | The North American Free Trade Agreement
- has reduced the usefulness of the gravity model.
- has shown that international borders no longer affect the amount of trade between countries.
- has reduced tariffs and other trade restrictions among British Columbia, Manitoba and Ontario.
- has reduced tariffs and other trade restrictions among Canada, Mexico and the US.
Q4 | While technologies have reduced the negative effect that distance has on trade,
- the effect of international borders has not been reduced through trade agreements.
- the effects of the Internet and airplanes on trade have been negligible.
- political factors have historically been more influential in determining the amount of trade than available technologies.
- cultural clashes have recently reduced the amount of US trade compared to US trade in 1950.
Q5 | Which of the following is the last step in marketing research process?
- Developing the research plan
- Interpreting and reporting the findings
- Defining the problem and research objectives
- Implementing the research plan
Q6 | Which one of the following research instruments is used to collect information quickly?
- Mail questionnaires
- Telephone interviewing
- Personal interviewing
- Computer interviewing
Q7 | In creating research questionnaires, which of the following is good advice for researchspecialist to follow?
- Use care in the wording and ordering of questions
- Questions do not have to be arranged in a logical order
- Ask personal questions in the middle of the instrument
- Avoid eye contact as it may confuse the respondents
Q8 | Open-ended questions are especially useful in which of the following research when the researcher is trying to find out what people think but not measuring how many people think in a certain way?
- Causal research
- Observational research
- Experimental research
- Exploratory research
Q9 | Three common techniques sales managers use to boost sales force morale that include the organizational climate, sales quotas and which one of the following is the third Technique?
- Positive incentives
- Positive thinking
- Positive recognition
- Positive feedback
Q10 | The top country in terms of marketing research expenditures is
- The United Kingdom
- The United States
- Germany
- Japan
Q11 | This kind of information is collected firsthand to answer specific, current researchquestions.
- Primary data
- Secondary data
- Selective data
- Relevant data
Q12 | One problem of primary data is
- Specificity
- Relevance
- Being up to date
- Cost
Q13 | Information that has already been collected for other purposes is called
- Primary data
- Principal data
- Secondary data
- none
Q14 | This is not a characteristic of a good test market.
- Representativeness
- Self-contained media
- Expanded trading area
- Market isolation
Q15 | When a measuring instrument is able to measure what it purports to, the instrument is
- Reliable
- Consistent
- Stable
- Valid
Q16 | The results of American consumers' responses may not apply to foreign consumers. Thisis a problem of
- Internal validity
- Specific validity
- External validity
- Predictive validity
Q17 | This step of MIS (marketing information system) development involves the investigationof all users' needs.
- System analysis
- System design
- System implementation
- System investigation
Q18 | Perhaps, the most credible argument for protectionist measures is
- Keeping money at home
- Reducing unemployment
- Enhancing national security
- Protecting infant industry
Q19 | Compared to a protective tariff, a revenue tariff is
- Lower
- Higher
- About the same
- none
Q20 | The duties stated as a fixed percentage of the invoice value are
- Specific duties
- Ad valorem duties
- Compound duty
- Combined rates
Q21 | This kind of tax is collected at each point in the distribution chain and levied on the totalvalue of a product.
- Single-stage sales tax
- Value added tax
- Cascade tax
- Excise tax
Q22 | This is not a nontariff barrier.
- Documentation
- Quota
- Product inspection
- Countervailing duties
Q23 | GATT's Subsidies Code prohibits the use of export subsidies on
- Nonprimary products
- Primary products
- Both primary and nonprimary products
- Neither nonprimary nor primary products
Q24 | When a country permits an import of limited quantities at low rates of duty but subjects an excess amount to a much higher rate, this kind of quota is used.
- Absolute quota
- Voluntary quota
- Relative quota
- Tariff quota
Q25 | This type of trade barriers is easiest to deal with.
- Tariffs
- Nontariff barriers
- Private barriers
- International barriers