International Marketing Unit 3 Set 1
On This Page
This set of International Marketing Multiple Choice Questions & Answers (MCQs) focuses on International Marketing Unit 3 Set 1
Q1 | This intermediary is in the best position to overcome problems related to financing andantitrust restrictions.
- EMC
- Webb Pomerene association
- Export trading company
- all of the above
Q2 | The dominant form of the international transportation of merchandise is
- Air
- Sea
- Land
- all of the above
Q3 | Freight forwarders do not perform this function.
- Packing advice
- Freight rate quotation
- Preparation of customs documents
- Product pricing
Q4 | An association of ocean carriers which join to establish common rules with regard tofreight rates and shipping conditions is
- Conference line
- Independent line
- Tramp line
- Chartered line
Q5 | Members of this group charge identical shipping rates. conference line
- Independent line
- Tramp line
- Chartered line
- all of the above
Q6 | This carrier has adopted a dual rate system.
- Conference line
- Independent line
- Tramp line
- Chartered line
Q7 | Marine cargo insurance applies to shipments by
- Air
- Sea
- All of the above
Q8 | The freight forwarder does not specialize in
- Traffic operations
- Government export regulations
- Overseas import regulations
- Financing
Q9 | For high unit-value, low-turnover specialty goods, a manufacturer can -----------itsdistribution channel
- Shorten & narrow
- Expand & extend
- Stretch &enlongate
- all of the above
Q10 | Advertising slogans are often proved to be the most effective mean of_____________ toone or more aspects of a product or products. Select correct option:
- Drawing attention
- Marketing communication
- Publicity
- Sales promotion
Q11 | Which of the following is NOT a media of advertising?
- Direct selling
- Newspaper
- Radio
- Television
Q12 | Which of the following is NOT a part of marketing communication mix?
- Telemarketing
- Public relations
- Sales promotion
- Advertising
Q13 | Which of the following statement is TRUE about publicity?
- Publicity is a tool of direct selling
- Publicity is a tool of public relations
- Publicity is a tool of sales promotion
- Publicity is a tool of advertising
Q14 | Which of the following is NOT a sales promotion technique?
- Coupons
- Telephone survey
- Sample
- Contests
Q15 | IMC stands for what?
- Internal marketing communication
- Integrated marketing communication
- Integrated managing company
- Internal marketing communit
Q16 | What are the companies doing from the following options as a result of an explosion of morefocused media that better match today’s targeting strategies?
- More narrowcasting and less broadcasting
- Less broadcasting and more narrowcasting
- Less narrowcasting and broadcasting
- More narrowcasting and broadcasting
Q17 | Which of the following advertising is used heavily for creating a primary demand whenintroducing a new product in the market?
- Persuasive advertising
- Informative advertising
- Comparative advertising
- Institutional advertising
Q18 | All of the following are the logistics functions EXCEPT?
- Order processing
- Warehousing
- Inventory management
- Retailing
Q19 | This channel decision is related to the number of middlemen at a particular point or step In the distribution channel.
- channel length
- channel width
- number of channels
- all of the above
Q20 | A product with a low-price image requires .....distribution.
- intensive
- selective
- exclusive
- all of the above
Q21 | Ricoh's U.S. copier dealers do not compete with each other because each has its own territory. This type of distribution is
- intensive
- exclusive
- selective
- all of the above
Q22 | This is not a characteristic of Japanese distribution channels.
- multiple layers of wholesalers
- few small retailers
- retailers placing frequent but small orders
- close personal relationships between wholesalers and retailers
Q23 | Japan’s keiretsu system does not have this characteristic.
- cross-ownership of equity
- close ties to the group’s main bank
- product-market ties with the other firms in the group
- limited diversification
Q24 | Which of the following is not a characteristic of Japan’s keiretsu system?
- cross ownership
- lack of bank's involvement
- product-market ties among members
- All of the above
Q25 | This service of the U.S. Department of Commerce provides a custom overseas search to A U.S. manufacturer interested in foreign representation.
- Export Trading Company Contact Facilitation Service
- World Traders Data Reports
- Agent/Distributor Service
- All of the above