International Marketing Unit 2 Set 2
On This Page
This set of International Marketing Multiple Choice Questions & Answers (MCQs) focuses on International Marketing Unit 2 Set 2
Q1 | A strong orientation toward the home country is an indication of
- ethnocentricity
- polycentricity
- egocentricity
- none of the above
Q2 | NAFTA is an example of
- Common Market
- Customers Union
- Economic Community
- Free Trade Area
Q3 | Which one is not an international organisation
- SAARC
- ASEM
- ASEAN
- CBDT
Q4 | Which of the following is not an International Financial Institution
- ICICI
- IMF
- IDA
- World Bank
Q5 | What one of the following is not the advantage of MNCs to the host country
- Increase in social activities
- increase in economic activities
- Utilisation of natural resource
- R&D efforts enhanced.
Q6 | In terms of the PESTLE analysis, the liberalizing of international trade and tariff regimes could go in which section or sections?
- Political
- Legal
- Political and economic and legal
- Political and environmental
Q7 | An 'industry recipe' can be defined as:
- An accepted pattern of operating and competing
- A tactic for anticipating a competitor's next move
- The hidden competences that are difficult to imitate
- A strategic group
Q8 | Typically, profits are highest in which stage of the industry life-cycle?
- Introduction
- Growth
- Maturity
- Decline
Q9 | The corporate culture of a firm is more effectively carried to the managers who are
- Host country nationals
- Home country nationals
- Third country nationals
- all
Q10 | Posting of home country nationals for all key management positions throughout theglobe is supported by:
- Geocentric staffing model.
- Polycentric staffing model.
- Ethnocentric staffing model.
- all
Q11 | Which of the following is NOT a business opportunity generated by globalization?
- Access to low cost labour.
- Cheap International transport.
- Currency crises.
- all
Q12 | With the globalization of markets, the tastes and preferences of consumers world-wide are:
- Converging upon a global norm.
- So different that they can be ignored by international organizations.
- Becoming similar to the tastes and preferences of American consumers.
- Being encouraged by multinational organizations to become increasingly similar.
Q13 | The main advantage of a differentiation strategy in international markets lies in that:
- The focus is taken away from price.
- Imitators cannot reduce margins.
- It enables brand stretching and extension.
- Consumers in foreign markets pay less for the same product.
Q14 | Simple Global strategy is used in
- High geographically concentrated strategy & low coordination of activities
- Low geographically concentrated strategy & high coordination of activities
- Any of them
- none
Q15 | The correct components of the 7-S framework are:
- Shared values, synergy, systems, strategy, style, staff and structure.
- Structure, strategy, shared values, style, staff, skills and systems.
- Strategy, synergy, shared value, standardization, skills, staff and structure.
- Standards, strategy, style, staff, skills, systems and security.
Q16 | Most international trade today is classified as trade in
- Agricultural products
- Services
- Manufactured products
- Dairy products
Q17 | Export Promotion Organization undertake export marketing communication by-
- Advertising
- Sales promotion
- Public relations
- All above
Q18 | Exports in India are promoted by-
- India Trade Promotion Organization
- Export development authority
- Export Promotion Councils
- All above
Q19 | Innovations tend to take place in
- Hot countries
- Moderate countries
- Cold countries
- none
Q20 | This channel decision is related to the number of middlemen at a particular point or stepin the distribution channel.
- Channel length
- Channel width
- Number of channels
- none
Q21 | Innovations tend to take place in
- Hot countries
- Moderate countries
- Cold countries
- all
Q22 | An agent located near production sources who is hired by a client to buy new products thereis known as a(n)
- Buying agent
- Resident buyer
- EMC
- Drop shipper
Q23 | This merchant intermediary does not take possession of the goods purchased.
- Export merchant
- Export drop shipper
- Export distributor
- all
Q24 | This intermediary takes title to the products it handles.
- Buying agent
- EMC
- Export broker
- Trading company
Q25 | When compared to a trading company, an EMC
- Has more diverse product lines
- Is more likely to take ownership to merchandise
- Offers less services
- Is larger and better financed