International Marketing Unit 2 Set 1
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This set of International Marketing Multiple Choice Questions & Answers (MCQs) focuses on International Marketing Unit 2 Set 1
Q1 | This product is least likely to conform to the phenomenon described in IPLC.
- Typewriters
- Semiconductors
- Dishwashing machines
- Leather goods
Q2 | This kind of product is most likely to require adaptation for overseas markets.
- musical recordings
- films
- automobiles
- watches
Q3 | Analyzing a product as innovation & using the product component model provides themarketer a lead for
- Adaptation
- Competition
- Observation
- all
Q4 | Setting low prices to encourage initial product trial & to generate sales growth reflectswhich one of the following pricing methods-
- Penetration pricing
- Skimming pricing
- Competition based pricing
- Cost based pricing
Q5 | Customers buy from stores & firms that offer the highest-----
- Level of customer satisfaction
- Value for money
- Customer perceived value
- all
Q6 | Which one of the following is not a product attribute?
- Product quality
- Product feature
- Product price
- Product style & design
Q7 | Which one of the following is not an ethical pricing issue?
- Product dumping
- Predatory pricing
- Price fixing
- Slow skimming
Q8 | Pricing as an active instrument considers-
- Targeted return on profit
- Targeted market share
- Both of the above
- all
Q9 | Dumping is an important global pricing issue that translates into:
- a company trying to fix prices in international markets
- a company exporting a product at a lower price than it normally charges in its own market
- a company that practices dynamic incremental pricing
- a company exporting a product at a higher price than the price it normally charges in its own market.
Q10 | At some point, a product's sales growth will slow down, and the product will enter then _____.
- Introduction stage
- Growth stage
- Maturity stage
- Decline stage
Q11 | All of the following are accurate descriptions of different ways companies extend thematurity stage of the PLC, except which one?
- Modifying the market
- Modifying the product
- Modifying the marketing mix
- Pruning the product offerings
Q12 | The product life-cycle stage, in which sales plunge to zero or drop to a low level at whichthey continue for many years, is the _____.
- Introduction stage
- Growth stage
- Maturity stage
- Decline stage
Q13 | Product sales decline for many reasons, including which of the following?
- Recent technological advances
- Shifts in consumer tastes
- Increased competition
- All of the above
Q14 | Luxury designer brands penetrate international markets typically using:
- Psychological
- Penetration
- Skimming
- Cost based
Q15 | This is the reason why U.S. marketers assume that products designed for AmericansAresuperior and should be preferred by foreign consumers as well.
- big-car syndrome
- left-hand-drive syndrome
- imperial system
- egocentricity
Q16 | This kind of product is most likely to require adaptation for overseas markets.
- musical recordings
- films
- automobiles
- watches
Q17 | The most important factor which makes product modification mandatory is
- country's regulations
- electrical current standards
- measurement standards
- product standards
Q18 | Almost all countries, except the United States, use this measurement system.
- British
- imperial
- metric
- English
Q19 | Which of the following describes the reluctance of the United States to adopt the metric system?
- big-car syndrome
- left-hand-drive syndrome
- imperial syndrome
- inferiority
Q20 | U.S. television sets cannot be sold in other countries because of
- historical preference
- measurement standards
- product systems
- local use conditions
Q21 | This sector accounts for most of the U.S. employment.
- agriculture/farming
- manufacturing
- service
- high technology
Q22 | The world’s largest exporter of services is
- the United States
- Canada
- Belgium
- Japan
Q23 | For practical purposes, the difference between the concept of international marketing and the concept of multinational marketing is
- significant
- insignificant
- meaningful
- adequate
Q24 | This definition of MNC focuses on the number of countries in which the firm does Business and the citizenship of corporate owners and top management.
- structure
- performance
- behavior
- none of the above
Q25 | This definition of MNC depends on the contribution of foreign operations in terms of earnings, sales, and assets.
- structure
- performance
- behavior
- none of the above