International Marketing Unit 1 Set 2
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This set of International Marketing Multiple Choice Questions & Answers (MCQs) focuses on International Marketing Unit 1 Set 2
Q1 | Globalization refers to:
- A more integrated and interdependent world
- Less foreign trade and investment
- Global warming
- Lower incomes worldwide
Q2 | Which one of the following is a pull factor in emigration?
- Political oppression
- Job opportunities
- Food shortages
- War
Q3 | Which of the following do NOT facilitate globalization?
- Improvements in communications
- Barriers to trade and investment
- Immigration controls
- Removal of controls on movement of capital across borders
Q4 | Which of the following constitutes Foreign Direct Investment?(a) A speculator trying to make a profit by buying company shares on a foreign stock exchange.
- A UK energy company buying territory abroad where it expects to find oil reserves.
- A tourist purchasing foreign currency to spend on a holiday abroad.
- A company signing an agreement with a wholesaler to distribute its products in foreign markets.
- all
Q5 | Which of the following could be defined as a multinational company?
- A firm that owns shares in a foreign company but does not participate in the company's decision making.
- A UK based internet package holiday firm specializing in selling tours to Turkey to German customers.
- A firm owning a chain of supermarket outlets outside its country of origin.
- A finance company transferring its HQ and all its activities from the UK to the US.
Q6 | Which of the following is a driver of globalization?
- Trade barriers and controls on inflows of foreign direct investment.
- Weak competition.
- Technological advance.
- Economies of scale are being exploited to the maximum.
Q7 | Globalization is beneficial for firms because:
- It protects them against foreign competition.
- It cushions them from the effects of events in other countries.
- It opens up new market opportunities.
- It increases the risk and uncertainty of operating in a globalizing world economy.
Q8 | The internet facilitates globalization by:
- Making it more difficult to contact potential customers abroad.
- Cutting the cost for firms of communicating across borders.
- Making it harder to send money from one country to another.
- Making it easier for governments to censor the information received by their citizens from abroad.
Q9 | Globalization can create problems for business because:
- It can result in more competition.
- It reduced vulnerability to political risk and uncertainty when operating abroad.
- It means that they can increase prices.
- All of the options given are correct.
Q10 | International product life cycle has important implications for a company’s-----------
- Product planning
- Strategy
- Brand image
- all
Q11 | The product cycle will also show whether the market is expanding or declining and,therefore,may help in determining the ---------------
- Export Production
- Time frame
- Strategy
- all
Q12 | The International Product Life Cycle suggests that countries will-------------- in their timingof the demand for various products
- Assimilate
- Differ
- Contradict
- all
Q13 | Behavioral variables of segmentation may include:
- Patterns of consumption
- Brand inconstancy
- Context for business
- all
Q14 | Mention stage of economic development in which countries is able to produce a widevariety of products?
- Traditional society
- Pre-conditions for take-off
- The drive to maturity
- High Mass Consumption
Q15 | Customers with different needs or responses to marketing activity are categorized in whichof the following way?
- Market targeting
- Market segmentation
- Market positioning
- Market targeting and segmentation
Q16 | Select best description why international marketers focus on segmentation?
- To identify their similar need
- To identify their countries
- To identify their best location
- To identify their modern behavior
Q17 | Identify the concept in which marketers try to create distinct image or identity in the mindsof their target customers/consumers?
- Market targeting
- Market positioning
- Market segmentation
- Market repositioning
Q18 | When customers/consumers may have too narrow image of any brand, is distinguish in whichof the following way?
- Under positioning
- Over positioning
- Confused positioning
- Doubtful positioning
Q19 | According to the view of Michael Porter, firm first develop product for domestic market and later on launch in international market. This view is consistent with which of the following factors?
- Factor conditions
- Demand conditions
- Related & supporting industries
- Firm strategy, structure &rivalry
Q20 | The stages of new product development do not include
- Business analysis
- Product development
- Test marketing
- Global positioning
Q21 | The most important reason behind the utilization of market segmentation is
- Market heterogeneity
- Positioning
- Test marketing
- Product life cycle
Q22 | According to the international product life cycle theory, a country that developed aninnovation will eventually become
- A net importer
- A net exporter
- An absolute exporter
- A relative producer
Q23 | Innovations are most likely to be first introduced in
- Least developed countries
- Less developed countries
- Growing economies
- Highly developed countries
Q24 | The innovating firm's sales and export volumes are kept stable in this stage of IPLC.
- Overseas innovation
- Maturity
- Worldwide imitation
- Reversal
Q25 | Product standardization and comparative disadvantage are the characteristics of this stageof the international product life cycle theory.
- Overseas innovation
- Maturity
- Worldwide imitation
- Reversal