International Marketing Set 1

Q1 | One of the early problems faced by BMW when it attempted to market its line of automobiles in the United States was a severe shortage of spare parts. If BMW's management makes the decision to correct this problem, in which of the following components of the product component model would management need to make improvement?

Q2 | How do the vast majority of services enter a foreign market?

Q3 | A successful _______ is the most valuable resource a company has.

Q4 | Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the:

Q5 | The foundation of the Japaense distribution system is the:

Q6 | Three questions are central to strategy. Which is not one of them?

Q7 | There are complaints towards globalization. Which is not one of them?

Q8 | Web sales are characterized as having which of the following challenging aspects?

Q9 | Which of the following external intermediaries does not take title to the goods that theyprocess?

Q10 | James Bond is looking for an intermediary that specialies in researching foreign markets for a client's products. Additionally, he would like this intermediary to handle all the routine details of getting his products to the foreign customers that he anticipates he will have during the next business year. Which of the following would be the best choice for Mr. Bond if he wants to meet his objectives?

Q11 | As Global Retailers like Idea, Costco, Toys "R" Us, or Wal-Mart expand their globalcoverage, they are becoming major _________ for international markets

Q12 | Which of the following international intermediaries often has exclusive sales rights in a specific country and works in close cooperation with the manufacturer?

Q13 | Which of the following C's must be considered if the company is to achieve the optimum volume of sales, secure a reasonable market share, and gain satisfactory market penetration?

Q14 | Which of the following C's must be considered with regard to ownership of the salesforce and distribution system?

Q15 | As a result of international trade and global interdependence, countries' inflation ratestend to:

Q16 | Because of trade (and imports), inflation:

Q17 | A strong orientation toward the home country is an indication of:

Q18 | This is the feeling within a culture that its values are superior to those of foreign cultures.

Q19 | A ___________ is a tax-free enclave in which imported goods can be stored or processed. It is alsonot considered part of the country as far as import and other regulations are concerned

Q20 | In countries with rapid inflation goods are often sold below their cost of replacement

Q21 | Deflation results in decreasing prices and creates a positive result for consumers, but it puts pressure on everyone in the supply chain to lower costs

Q22 | A _________ exists when various companies producing similar products or services worktogether to control their markets

Q23 | Domestic cartelization is legal in North America

Q24 | Canada does not allow foreign-market cartels if the results have an adverse impact on theCanadian economy

Q25 | According to the textbook, international marketing is “the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” The definition fails to recognize: