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This set of Export Marketing Multiple Choice Questions & Answers (MCQs) focuses on Export Marketing Set 3
Q1 | Product is the primary function of the exporter.
- planning
- development
- marketing
- packaging
Q2 | provides information of the product and matters related to theproduct being exported.
- labelling
- marking
- packing
- positioning
Q3 | refers to symbols printed on export packages.
- marking
- packaging
- branding
- designing
Q4 | Formula : FOB Price =
- fob cost + profit – dbk
- all the expenses until goods loaded on ship + freight + profit – incentive
- all the costs until goods loaded on board the ship + freight + insurance – incentive
- fob expenses + customs @ port of destination – dbk
Q5 | Formula : C&F Price =
- all expenses until goods loaded on board the ship + freight + profits – dbk
- c&f price + marine insurance
- cif price - profits
- c&f costs + customs@ port of destination + profits
Q6 | Formula : CIF Price =
- fob price + incentives
- cif costs + profits – dbk
- c&f price – marine insurance
- fob costs + customs @ port of destination + profits
Q7 | Export quotation is .
- an offer made by importer to exporter in reply to exporter’s query
- commercial invoice
- an offer made by exporter to importer in reply to importer’s query
- importer’s bill
Q8 | Under FOB quotation, which among the following is not aresponsibility of the exporter ?
- expenses upto goods loaded on board the ship
- production management
- customs at port of shipment
- freight expenses
Q9 | Under C&F quotation, which among the following is not aresponsibility of the exporter ?
- expenses upto goods loaded on board the ship
- production management
- payment of marine insurance
- payment of freight expenses
Q10 | Under CIF quotation, which among the following is not a responsibilityof the exporter?
- expenses upto goods loaded on board the ship
- marine insurance
- customs at port of destination
- freight expenses
Q11 | gives an identity to the exporter and its brands sold in foreignmarkets.
- branding
- marking
- labelling
- packaging
Q12 | helps to distinguish the company’s brand among itscompetitors.
- brand name
- company name
- product marking
- product price
Q13 | Product price is not directly affected by .
- costs
- product nature
- competitor’s prices
- quota restrictions
Q14 | INCO terms refer to .
- international commercial terms
- in-trade commercial terms
- interim compensation
- international company
Q15 | The main objective of export pricing is .
- maximizing the profits
- applying for government incentives
- ease in documentation
- facilitates distribution
Q16 | Product mix is .
- a specific category of product line
- a range of companies’ offerings
- a part of product depth
- a restricted line of companies’ offerings
Q17 | among the following is not an element of branding.
- brand name
- logo
- brand colour
- country of origin mark
Q18 | Packaging helps in .
- protection against damages
- preservation of quality
- promotion of product
- all of the above
Q19 | refers to creating a distinct image in the minds of the audiencetowards a specific brand.
- positioning
- promotion
- packaging
- product labelling
Q20 | Product promotion in export business is mainly done through .
- advertising
- publicity
- salesmanship
- participation in trade-fairs and exhibitions
Q21 | EU requires labelling requirement in language/s.
- one
- two
- three
- four
Q22 | EU needs packaging requirements.
- eco-friendly
- thermoformed
- laminated
- corrugated
Q23 | is a longer channel of distribution in export business.
- direct channel
- indirect channel
- latitudinal channel
- longitudinal channel
Q24 | helps to distribute export goods only through governmentagencies.
- co-operatives
- canalizing agencies
- customs officials
- consortiums
Q25 | distribution channel reduces per unit cost of the product inexport business.
- direct
- indirect
- variance distribution
- binomial distribution