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This set of E-Commerce Multiple Choice Questions & Answers (MCQs) focuses on E Commerce Set 14

Q1 | ……………………is basically a TV commercial that runs in the browser window.
  • Banner ads
  • floating ads
  • interstitials
  • Unicast ads
Q2 | Advertisements take the form of a website copy are called…………………………
  • Advertorials
  • pop-up ads
  • Spam e-mail
  • none of these
Q3 | ………………..is the most unwanted of online advertising methods.
  • Advertorials
  • pop-up ads
  • Spam e-mail
  • none of these
Q4 | …………………..is an unsolicited e-mail sent to every e-mail address that a business can find
  • Advertorials
  • pop-up ads
  • Spam e-mail
  • none of these
Q5 | …………………..is the buying and selling of goods and services through wireless handleddevices such as cellular phone and Personal Digital Assistants
  • Mobile Commerce
  • e-commerce
  • both of these
  • none of these
Q6 | …………………is a class of advertising methods which are considered unethical and may evenbe illegal
  • Advertorials
  • pop-up ads
  • Spam e-mail
  • malware
Q7 | ……………….is the most common way for purchasing an online advertising
  • CPM
  • CPC
  • Any of these
  • none of these
Q8 | ………………are animated full screen ads placed at the entry of a site before a user reachesthe intended content.
  • Intromercials
  • pop-up ads
  • Spam e-mail
  • malware
Q9 | ………………….are interactive online ads that require the user to respond intermittently inorder to wade through the message before reaching the intended content.
  • Ultramercials
  • pop-up ads
  • Spam e-mail
  • malware
Q10 | ………………is any transaction, involving the transfer or rights to use goods and services, which is initiated and or completed by using mobile access to computer mediated networkswith the help of an electronic device.
  • Mobile Commerce
  • e-commerce
  • both of these
  • none of these
Q11 | …………….provide security and privacy for the use of the web page content
  • HTTP
  • html
  • FTP
  • none of these
Q12 | …………………….website is one that changes or customizes itself frequently and automaticallybased on certain criteria
  • Dynamic website
  • (Static Website
  • phish site
  • none of these
Q13 | ………………site is created to fraudulently acquire sensitive information such as pass wordsand credit card details, by masquerading as a trustworthy person or business.
  • Dynamic website
  • (Static Website
  • phish site
  • none of these
Q14 | ……………….in the e-commerce may be a holder of a payment card such as credit card ordebit card from an issuer
  • customer
  • issuer
  • Merchant
  • Acquirer
Q15 | ……………….is a financial institution that establishes an account with a merchant andprocesses payment card authorization and payments
  • customer
  • issuer
  • Merchant
  • Acquirer
Q16 | In …………………..type of payment system customer is allowed to spend only up to theamount that have pre deposited into account.
  • Prepaid
  • Post paid
  • both of these
  • none of these
Q17 | ………………type of payment system is highly useful to those customers who would like tocontrol overspending,
  • Prepaid
  • Post paid
  • both of these
  • none of these
Q18 | ……………………….credit card gives all the advantages of a normal credit card without worryingabout the interest charges
  • Prepaid
  • Post paid
  • both of these
  • none of these
Q19 | ……………………facility helps the customer to pay only a small amount of the total outstandingand revolve the rest of the payment to the next month.
  • Cash advance
  • Revolver
  • Tele draft
  • None of these
Q20 | ………………….is a financial instrument which can be used more than once to borrow moneyor buy products and services on credit.
  • Credit card
  • E-Cheques
  • E-cash
  • none of these
Q21 | To accept a credit card for payment, we have to open a …………………account with our bank
  • Savings Bank
  • Current account
  • Merchant account
  • any of these
Q22 | ………………..is a kind of payment card that transfers fund directly from the consumer’s bankaccount to the merchants account
  • Debit Card
  • Electronic purse
  • credit card
  • any of these
Q23 | ……………..is a card with a microchip that can be used instead of cash and coins foreverything from vending machines to public transportation.
  • Debit Card
  • Electronic purse
  • credit card
  • any of these
Q24 | ………………is basically a secure gate between our organization data and internet.
  • Network firewall
  • Antivirus
  • both of these
  • none of these
Q25 | ……………………encrypts payment card transaction data and verifies that both parties in thetransaction are genuine.
  • SSL
  • SET
  • both of these
  • none of these