Personality Development Set 8

Bachelor of Science in Computer Science FY (BSc CS),

Bachelor of Computer Applications (BCA),

Bachelor of Business Administration (BBA),

Bachelor of Science in Computer Science (BSc CS)

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This set of Personality Development Multiple Choice Questions & Answers (MCQs) focuses on Personality Development Set 8

Q1 | PR for a corporation integrated as part of the company's strategic objectives iscalled as_________.
  • global communications.
  • integrated communications.
  • corporate communications.
  • international communications.
Answer: corporate communications.
Q2 | Having a communications plan in place that can be effectively put in to actionwhen something goes wrong for a company or organization is called__________.
  • crisis management.
  • resource management
  • plan management.
  • market management.
Answer: crisis management.
Q3 | __________also known as online PR involves communications using the internetor new technology to communicate with stakeholders.
  • internet pr.
  • e-pr.
  • web pr.
  • ip pr.
Answer: e-pr.
Q4 | The following which is the four class model of PR__________.
  • press agentry/publicity.
  • one way asymmetrical model.
  • one way symmetrical model.
  • public model
Answer: press agentry/publicity.
Q5 | A multi disciplinary approach which uses a number of marketing communicationstechniques in order to deliver a consistent set of messages is__________.
  • integrated campaign.
  • imc.
  • ad programs.
  • publicity.
Answer: integrated campaign.
Q6 | The process of communicating an organization's point of view on issues or causesto political audiences like MP's and lobbying groups' is_________.
  • propaganda.
  • public opinion.
  • public affairs.
  • publicity.
Answer: public affairs.
Q7 | A press release format designed for the online media world links, videos andpictures is called as_________.
  • social media release.
  • out door release.
  • web release.
  • club release.
Answer: social media release.
Q8 | A media relating to different market sectors for a product or service is calledas_______.
  • vertical media.
  • horizontal media.
  • straight media.
  • diverted media.
Answer: vertical media.
Q9 | __________is the standard wording about a company that usually appears nearthe bottom of all company issued press releases.
  • boilerplate.
  • jump cut.
  • credit line.
  • by line.
Answer: boilerplate.
Q10 | ___________publicity is the publicity accompanying unplanned events.
  • spontaneous.
  • . grapevine.
  • corporate.
  • global.
Answer: spontaneous.
Q11 | _________ experts will tell you that a well planned public relations campaign isoften far more effective than advertising.
  • marketing.
  • planning.
  • advertising.
  • administrative.
Answer: marketing.
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