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This set of E-Commerce Multiple Choice Questions & Answers (MCQs) focuses on E Commerce Set 22

Q1 | A(n) __________ is a private corporate network that uses standard Internet protocolsand interfaces.
  • ethernet
  • extranet
  • local area network
  • intranet
Q2 | When measuring the effectiveness on an online advertisement, the __________ is the percentage of visitors to a page who click on an advertisement.
  • click ratio
  • click rate
  • click-through rate
  • hit ratio
Q3 | RACE is a practical framework to help marketers manage and improve the commercial value gained from digital marketing. The term stands for Reach, Act, C, Engage. What does 'C' refer to?
  • Collaborate
  • Collect
  • Consolidate
  • Convert
Q4 | A strength of social media and viral marketing is:
  • Cannot be ignored in user's inbox
  • Considered credible
  • It is possible to reach a large number at relatively low cost
  • Highly targeted with controlled costs
Q5 | In future, some suggest that the task of searching for suppliers and products may be taken over by computer programmes which have defined rules or some degree of intelligence that replicates human neural functioning. These programmes are known as:
  • Spider search engines
  • HTML
  • E-marketplace search engines
  • Software intelligent agents
Q6 | Security is a serious concern for e-business managers and there are many potential risks concerning unauthorized access to customer and company data. One way this occurs is through misleading users through setting up a bogus website and gaining user details online. What is this method known as?
  • Denial of service
  • Phishing
  • Malware
  • Firewalling
Q7 | The fastest-growing application for the Internet is
  • going shopping
  • conducting research
  • playing games, reading, and listening to music
  • using e-mail
Q8 | The most common method for gaining access to the Internet is through a __________.
  • dumb terminal
  • virtual provider or computer
  • point-to-point computer
  • provider or host computer
Q9 | The term ISP refers to
  • internal software protocol
  • international shareware pool
  • Internet service provider
  • interface standard protocol
Q10 | These types of commercial Internet service providers are the most widely used
  • national service providers
  • regional service providers
  • centralized service providers
  • decentralized service providers
Q11 | When surfing the Web, the browser interprets the HTML command found in a document file, and displays it as a(n)
  • Applet page
  • Java page
  • Web page
  • Domain page
Q12 | Which of the following are not required to send and receive e-mail?
  • e-mail account
  • Web page
  • access to the Internet
  • e-mail program
Q13 | ______________ includes all electronics-based information exchanges within or between companies and customers.
  • E-commerce
  • E-marketing
  • E-communication
  • E-business
Q14 | The flip side of e-marketing is:
  • e-advertising
  • e-selling
  • e-commerce
  • e-purchasing
Q15 | Which of the following describes e‐commerce?
  • Doing business electronically
  • Doing business
  • Sale of goods
  • All the above
Q16 | Which segments do eBay, Amazon.com belong?
  • B2Bs
  • B2Cs
  • C2Bs
  • C2Cs
Q17 | Which type of e‐commerce focuses on consumers dealing with each other?
  • B2B
  • B2C
  • C2B
  • C2C