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This set of E-Commerce Management Multiple Choice Questions & Answers (MCQs) focuses on E Commerce Management Set 4

Q1 | This is a service that communicates with clients through a set of standardprotocols and technologies
  • voip
  • web services
  • xml
  • none
Q2 | Interoperable systems are essential to mass adoption of
  • mobile commerce
  • e commerce
  • traditional commerce
  • none
Q3 | Important site evaluation criteria are
  • key words
  • retention rates
  • conversion rates
  • all the above
Q4 | Which is the creation and development o f communication strategies specificallyfor brands to have meaning and context on the web
  • e branding
  • branding
  • advertising
  • none
Q5 | This is the classic from of advertising on the net
  • floating advt
  • banner advt
  • interstitials
  • none
Q6 | The advt which float over the page for 5 to 30 sec is
  • banner advt
  • interstitials
  • floating advt
  • none
Q7 | The new advertising medium is
  • newspaper
  • radio
  • magazines
  • internet
Q8 | This type of portal is application oriented
  • application centric portals
  • b2b portals
  • horizontal portals
  • none
Q9 | An enterprise portal is also called as
  • vertical portal s
  • corporate portal
  • b2b portals
  • none
Q10 | Meta crawler is also an example for
  • mega search engine
  • meta-search engine
  • search engine
  • none
Q11 | Which is a web- roaming program used to find documents pertaining to yoursearch
  • spider
  • meta search engine
  • metatags
  • indexers
Q12 | PPC engines is called
  • per –pay click
  • pay- per click
  • pay - pay click
  • none
Q13 | Key factors that distinguish mobile marketing form other more traditional informsof marketing is
  • two way
  • permission – based
  • targeted
  • all the above
Q14 | Business to consumer application of mobile commerce includes
  • advertising promotion
  • an intelligent device
  • a connective device
  • a transactional device
Q15 | TV Viewer can interact with what is happening on screens using their mobilephone is
  • cable tv
  • interactive
  • set off box
  • none
Q16 | The cyber crime related to monitoring data flow between shoppers computer ande commerce website
  • spoofing
  • hacking
  • sniffing
  • phishing
Q17 | Secret key is used in
  • public key cryptography
  • symmetric cryptography
  • asymmetric cryptography
  • none
Q18 | This acts like a gate keeper that examines each users identification beforeallowing them to enter to the organization internal networks
  • antivirus program
  • biometrics
  • fire wall
  • none
Q19 | This type of electronic payment systems is highly useful to those customers whowould like to control over spending
  • post paid payment system
  • pre paid payment system
  • spot payment system
  • none
Q20 | This type of card includes an embedded ICC
  • credit card
  • debit card
  • e cash
  • smart card
Q21 | ATM card is a
  • credit card
  • debit card
  • e cash
  • smart card
Q22 | This is a financial instrument which can be used more than once to borrowmoney or products or credit
  • credit card
  • debit card
  • e- cash
  • non e
Q23 | SET Means
  • standard electronic technology
  • standard electronic transfer
  • secure electronic transaction
  • none
Q24 | Which is defined as a financial exchange that takes place on line betweenbuyers and sellers
  • e payment
  • prepaid payment
  • post paid payment
  • non e
Q25 | The participants in an online electronic payment transaction include
  • the customer
  • the issuer
  • the merchant
  • all above