E Commerce Set 17
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This set of E-Commerce Multiple Choice Questions & Answers (MCQs) focuses on E Commerce Set 17
Q1 | Reverse logistics is required because
- Goods are defective
- Goods are unsold
- The customers simply change
- All of the above
Q2 | The purpose of supply chain management is
- provide customer
- improve quality of a product
- integrating supply and demand
- increase production
Q3 | Barriers to entry into an industry are likely to be high if:
- Switching costs are low
- Differentiation is low
- Requirement for economies of
- Access to distribution
Q4 | A digital signature is required …..i) to tie an electronic message to the sender’s identityii) for non repudiation of communication by a sender
- i and ii
- i, ii and iii
- i, ii, iii and iv
- ii, iii and iv
Q5 | Which of the following examines information passing through switches,hubs, or routers?
- Key logger
- Packet sniffer
- Log analysis tools
- Screen captures
Q6 | Which type of e-commerce focuses on consumers dealing with eachother?
- B2B
- B2C
- C2B
- C2C
Q7 | Which products are people most likely to be more uncomfortable buyingon the Internet?
- Books
- Furniture
- Movies
- All of the above
Q8 | Which products are people most likely to be comfortable buying on theInternet?
- Books
- PCs
- CDs
- All of the above
Q9 | Digital products are best suited for B2C e-commerce because they:
- Are commodity like products
- Can be mass-customised and personalised
- Can be delivered at the time of purchase
- All of the above
Q10 | All of the following are techniques B2C e-commerce companies use toattract customers, except
- Registering with search engines
- Viral marketing
- Online ads
- Virtual marketing
Q11 | E-commerce involves
- marketing
- advertising
- warehousing
- all of the above
Q12 | Which term represents a count of the number of people who visit onesite, click on an ad, and are taken to the site of the advertiser?
- Affiliate programs
- Click-through
- Spam
- All of the above
Q13 | What is the percentage of customers who visit a Web site and actuallybuy something called?
- Affiliate programs
- Click-through
- Spam
- Conversion rate
Q14 | What are materials used in production in a manufacturing company orare placed on the shelf for sale in a retail environment?
- Direct materials
- Indirect materials
- EDI
- None of the above
Q15 | What are materials that are necessary for running a modern corporation,but do not relate to the company’s primary business activities?
- Direct materials
- Indirect materials
- EDI
- None of the above
Q16 | What is another name for materials which cannot be linked to a specificproduct or process?
- Direct materials
- Indirect materials
- EDI
- None of the above
Q17 | What are plastic cards the size of a credit card that contains anembedded chip on which digital information can be stored?
- Customer relationship management systems cards
- E-government identity cards
- FEDI cards
- Smart cards
Q18 | Which form of e-commerce currently accounts for about 97% of all ecommerce revenues?
- B2B
- B2C
- C2B
- C2C
Q19 | Which of the following are advantages normally associated with B2B ecommerce?
- Shorter cycle times
- Reduction in costs
- Reaches wider audiences
- all of the above
Q20 | If it is easy for competitors to enter the market, the threat of new entrantsis considered:
- High
- Low
- More
- Less
Q21 | An industry is less attractive for suppliers when the rivalry among existingcompetitors is:
- High
- Low
- More
- Less
Q22 | Unique value auction mainly applies to?
- New products
- Second hand products
- Engineering products
- None of the above.
Q23 | Which of the following is a useful security mechanism when consideringbusiness strategy and IT?
- encryption
- decryption
- firewall
- all the above
Q24 | Which of the following statements accurately reflect the impact oftechnology?
- Technology has caused buyer power to increase
- Technology has lessened the entry barriers for many industries
- Technology has increased the threat of substitute products and services
- all of the above
Q25 | Which type of products is lesser purchased using e-commerce?
- automobiles
- books
- softwares
- none