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This set of E-Commerce Multiple Choice Questions & Answers (MCQs) focuses on E Commerce Set 17

Q1 | Reverse logistics is required because
  • Goods are defective
  • Goods are unsold
  • The customers simply change
  • All of the above
Q2 | The purpose of supply chain management is
  • provide customer
  • improve quality of a product
  • integrating supply and demand
  • increase production
Q3 | Barriers to entry into an industry are likely to be high if:
  • Switching costs are low
  • Differentiation is low
  • Requirement for economies of
  • Access to distribution
Q4 | A digital signature is required …..i) to tie an electronic message to the sender’s identityii) for non repudiation of communication by a sender
  • i and ii
  • i, ii and iii
  • i, ii, iii and iv
  • ii, iii and iv
Q5 | Which of the following examines information passing through switches,hubs, or routers?
  • Key logger
  • Packet sniffer
  • Log analysis tools
  • Screen captures
Q6 | Which type of e-commerce focuses on consumers dealing with eachother?
  • B2B
  • B2C
  • C2B
  • C2C
Q7 | Which products are people most likely to be more uncomfortable buyingon the Internet?
  • Books
  • Furniture
  • Movies
  • All of the above
Q8 | Which products are people most likely to be comfortable buying on theInternet?
  • Books
  • PCs
  • CDs
  • All of the above
Q9 | Digital products are best suited for B2C e-commerce because they:
  • Are commodity like products
  • Can be mass-customised and personalised
  • Can be delivered at the time of purchase
  • All of the above
Q10 | All of the following are techniques B2C e-commerce companies use toattract customers, except
  • Registering with search engines
  • Viral marketing
  • Online ads
  • Virtual marketing
Q11 | E-commerce involves
  • marketing
  • advertising
  • warehousing
  • all of the above
Q12 | Which term represents a count of the number of people who visit onesite, click on an ad, and are taken to the site of the advertiser?
  • Affiliate programs
  • Click-through
  • Spam
  • All of the above
Q13 | What is the percentage of customers who visit a Web site and actuallybuy something called?
  • Affiliate programs
  • Click-through
  • Spam
  • Conversion rate
Q14 | What are materials used in production in a manufacturing company orare placed on the shelf for sale in a retail environment?
  • Direct materials
  • Indirect materials
  • EDI
  • None of the above
Q15 | What are materials that are necessary for running a modern corporation,but do not relate to the company’s primary business activities?
  • Direct materials
  • Indirect materials
  • EDI
  • None of the above
Q16 | What is another name for materials which cannot be linked to a specificproduct or process?
  • Direct materials
  • Indirect materials
  • EDI
  • None of the above
Q17 | What are plastic cards the size of a credit card that contains anembedded chip on which digital information can be stored?
  • Customer relationship management systems cards
  • E-government identity cards
  • FEDI cards
  • Smart cards
Q18 | Which form of e-commerce currently accounts for about 97% of all ecommerce revenues?
  • B2B
  • B2C
  • C2B
  • C2C
Q19 | Which of the following are advantages normally associated with B2B ecommerce?
  • Shorter cycle times
  • Reduction in costs
  • Reaches wider audiences
  • all of the above
Q20 | If it is easy for competitors to enter the market, the threat of new entrantsis considered:
  • High
  • Low
  • More
  • Less
Q21 | An industry is less attractive for suppliers when the rivalry among existingcompetitors is:
  • High
  • Low
  • More
  • Less
Q22 | Unique value auction mainly applies to?
  • New products
  • Second hand products
  • Engineering products
  • None of the above.
Q23 | Which of the following is a useful security mechanism when consideringbusiness strategy and IT?
  • encryption
  • decryption
  • firewall
  • all the above
Q24 | Which of the following statements accurately reflect the impact oftechnology?
  • Technology has caused buyer power to increase
  • Technology has lessened the entry barriers for many industries
  • Technology has increased the threat of substitute products and services
  • all of the above
Q25 | Which type of products is lesser purchased using e-commerce?
  • automobiles
  • books
  • softwares
  • none