Retail Management Set 6
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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 6
Q1 | ..... attractions for customers in a retail store
- fixtures
- floor
- transportation
- salesforce
Q2 | A retailer select a site such as,......
- he should get return on investment
- run business successfully
- maximum sale
- all the above
Q3 | Purchasing products occasionally is,........ Factor
- geography
- demography
- behavioural
- none of these
Q4 | Income is .....,factor of segmentation
- geography
- demography
- behavioural
- none of these
Q5 | Segmentation reduces unecessary........ of the organization
- expenses
- efforts
- production
- all the above
Q6 | Which element identifies the strategic factors that determine the future of a firm?
- evaluation and control.
- environmental scanning.
- strategy formulation.
- strategy implementation.
Q7 | . In which of the following pricing approaches is pricing based on consumerdemand?
- functional approach.
- business approach.
- market approach.
- innovative approach.
Q8 | . Consumer do their own picking, pay in cash and carry the merchandise away A.
- tomated vending
- super market
- the cash and carry
- direct response retail
Q9 | At what stage is the threat from competitors at its peak in an industry?
- growth stage.
- embryonic stage.
- mature stage.
- shakeout stage
Q10 | The word “retail” has been derived from which word?
- Latine
- French
- Greek
- Persian
Q11 | Who is the last link in the chain connecting the producer and customer ?
- wholesaler
- agent
- retailer
- storekeeper
Q12 | Internet marketing and telemarketing are the recent trends in ……….. business
- retail
- wholesale
- conventional
- manufacturing
Q13 | MRP stands for.
- minimum retail price
- maximum retail price
- minimum rate of profit
- maximum rate of profit
Q14 | Multiple shops are also known as –
- self service stores
- chain stores
- shopping by post
- departmental stores
Q15 | Door to door selling is carried out by
- hawkers and peddlers
- cheap jacks
- second shop
- retailers
Q16 | There is no shop assistants in a
- super bazaar
- departmental store
- multiple shop
- second shop
Q17 | No middle men is involved in –
- wholesale trade
- retail trade
- direct marketing
- indirect marketing
Q18 | Shopping malls, super markets and hypermarkets come under which type of marketing?
- wholesale
- retail
- direct marketing
- agent service
Q19 | Which of the following statement about retail marketing is true
- sells products to other businesses
- sells products to a company that resells them
- sells products to final consumers
- sells products for one's own use
Q20 | A multi channel retailer sells merchandise
- over telephone
- through retail stores
- over internet
- over more than one channel;
Q21 | E-retailing refers to
- sales of electronic items
- catalog shopping
- computerized store
- retailing and shopping through internet
Q22 | What is the full form of VAT?
- value added tax
- very important additional tax
- value additional tax
- value added theory
Q23 | Mail order retailing is the same as:
- Direct selling
- In Home retailing
- E-tailing
- Catalog retailing
Q24 | All of the following are types of non store retailing, except
- Catalog retailing
- Vending Machines
- Chain store
- Direct Mail
Q25 | Person to person interaction between a retailer and a prospective customer is:
- Direct marketing
- Automatic selling
- Direct selling
- Buying service