Retail Management Set 3
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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 3
Q1 | Atmosphere in retailing refers to ----.
- the weather outside a store.
- the ambience, music, color scent in a store.
- assortment of products in the store.
- display of items in a store.
Q2 | A multi channel retailer sells merchandise ----.
- over the telephone
- through personal selling and retail store only.
- over the internet .
- through more than one channel.
Q3 | Retailing is a marketing function which ----.
- sells products to other business.
- sells products to a company that resells them.
- sells products to final consumers.
- sells products for ones own use
Q4 | All of the following are possible types of service that a retailer can offer except ----.
- self service.
- self selection.
- limited service.
- all of the above.
Q5 | The correct statement about chain stores is ----.
- they offer economic of scale in buying.
- they can hire good managers.
- they integrate wholesaling and retailing function.
- they centralize function.
Q6 | The term which is used to identify the major areas of business of a diversifiedorganization is.
- business area.
- business segment, group or diversion
- business scope.
- diversified business.
Q7 | Which of the following is not the characteristics of a strategic business unit?
- it serves a homogenous set of markets with a limited number of related technologies
- it serves a unique set of products.
- it owns responsibility for its own profitability.
- none of the above.
Q8 | According to GE screening grid model, which strategy should a company followwhen it has high industry attractiveness and low business competitive position.
- invest/growth
- selective investment /maintain position.
- harvest/divest
- none of the above.
Q9 | Which of the following is not included in the list of macro environmental variables.
- prevailing economic conditions and political manifestors.
- changes in legislation and emerging new technologies.
- financial conditions and culture.
- none of the above.
Q10 | The final stage of the consumer shopping/purchase model around which all otherstages revolves is the.
- buy decision stage.
- active information gathering stage.
- purchase stage.
- post-purchase evaluation stage.
Q11 | What type of competitive structure are most retail firms involved in?
- horizontal competition.
- monopolistic competition.
- vertical competition.
- pure competition.
Q12 | Which one of the following factors is not found on a six month merchandisebudget?
- planned gross margin.
- current liabilities.
- planned sales percentage
- planned purchases at retail.
Q13 | What word best describes the relationship between a retailer's pricing decisions andthe merchandise, location, promotion, credit, services, image and legal decisions thatretailers must make?
- independent.
- separate.
- interactive.
- competitive.
Q14 | If a retailer is offering the same products and quantities to different customers atdifferent prices, the retailer has what kind of pricing policy?
- two-price
- customary.
- flexible.
- leader.
Q15 | Which of the following should not be part of the campus shoppe's advertisingcampaign's objectives. The campus shoppe desires to increase.
- awareness of its two locations
- sales among incoming freshmen.
- sales to 40 percent.
- all the above belong in the retailer\s advertising objectives
Q16 | Consumer premiums are considered to be a form of.
- joint-sponsored sales promotion.
- publicity that utilizes opm.
- advertising.
- sole-sponsored sales promotion.
Q17 | Merchandise availability is an example of a.
- cost of sales
- pretransaction service.
- operating cost.
- transaction service.
Q18 | Which of the following is not part of a visual communications program
- store name and logo.
- institutional signage.
- lifestyles graphics.
- television advertising
Q19 | In which of the following behavioral models there will be no productdifferentiation and brands as a factor plays very little role in the purchase preferences.
- complex buying behavior.
- variety seeking behavior.
- dissonance reducing behavior.
- habitual buying behavior
Q20 | Which of the following factors include forces like small groups, family, social rolesand status that will have an influence on buyer's behavior?
- cultural factors.
- psychological factors.
- personal factors.
- social factors
Q21 | Which of the following psychological factors drive a person to satisfy his need andwants.
- motivation.
- perception.
- learning.
- beliefs and attitudes.
Q22 | Which of the following factors influence the organizational buying decisionprocess?
- buyers objectives.
- purchasing policies and resources
- size and composition or buyers.
- all of the above.
Q23 | Which method of organizational buying is suitable for he second-hand(used.vehicles, buildings etc, that have unique characteristics, but vary depending ontheir condition and usage.
- inspection.
- description.
- sampling.
- negotiation.
Q24 | Which of the following do not include while in the learning process of a marketoriented organization.
- open-minded inquiry.
- synergistic information distribution.
- mutually informed interpretation and accessible memory.
- none of the above.
Q25 | Management information system (MIS. supplies information, which include datafrom both internal and external sources is useful for .
- order processing.
- invoicing.
- customer analysis and product performance.
- all of the above.