Retail Management Set 15
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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 15
Q1 | Product assortment breadth focuses on
- Number of categories per product lines
- Items and variants in each category per product line
- Both a & b
- None of the above
Q2 | Product assortment depth focus on
- Number of categories per product lines
- Items and variants in each category per product line
- Both a & b
- None of the above
Q3 | As per a study of economics of selling and buying individual products, it is found that a third of their square footage is occupied with the products that don't result in an economic value for retailer.
- True
- False
- Can't say
- None of the above
Q4 | Direct profit profitability is related to
- Measuring a product's handling costs
- Measuring a product's sales cost
- Measuring a product's manufacturing costs
- None of the above
Q5 | Prices must be decided in relation to
- The product
- The service assortment mix
- The target market and competition
- All of the above
Q6 | Fine specialty stores falls into
- High-mark up, lower volume group
- Low-mark up, higher volume group
- High-mark up, higher volume group
- None of the above
Q7 | Discount stores and mass merchandisers falls into
- High-mark up, lower volume group
- Low-mark up, higher volume group
- High-mark up, higher volume group
- None of the above
Q8 | Retailers can evaluate a particular store's sales effectiveness by looking at
- A number of passing on an average day
- Percentage who buy and average amount per sale
- Percentage who enter the store
- All of the above
Q9 | A private-label brand is also known as
- A reseller brand
- A store brand
- A distributor brand
- All of the above
Q10 | A private-label brand is developed by
- Wholesalers
- Retailers
- Both a and b
- None of the above
Q11 | Generics are
- Unbranded versions of common products
- Plainly packaged versions of common products
- Less expensive versions of common products
- All of above are true
Q12 | Slotting fee is related to the costs associated with
- When distributors piles the stock
- When supermarkets accept a new brand
- When manufacturers markets the products
- All of the above