Retail Management Set 13
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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 13
Q1 | Which one of the following is not an element of promotional mix?
- Advertising.
- Product-mix.
- Publicity.
- Direct marketing.
Q2 | Which element of promotional mix is preferable if the marketer wants to get.immediate feedback?
- Sales promotion.
- Public relations.
- Personal selling.
- Direct marketing.
Q3 | What are the factors that contribute to the corporate identity?
- Organizational symbols.
- Advertising and publicity.
- Customer relation programs.
- All of the above.
Q4 | Which of the following comes under the category of external public?
- Government.
- Press.
- Trade unions.
- All of the above.
Q5 | Which of the following is not a contributing factor for rapid growth of salepromotion?
- Increase of competition.
- Decrease in advertising efficiency.
- Retailers pressure.
- Huge profits of manufacturers.
Q6 | …..is the important benefit a marketer could get from a retailer through trade promotion?
- Advertising.
- Financial help.
- More shelf space.
- None of the above.
Q7 | Which one of the following is not an advantage of the personal selling?
- It allows the seller to negotiate terms and solve problems
- Long-term relationship.
- Immediacy.
- It is very expensive to maintain and recruit the sales force.
Q8 | A competitor who does not exhibit predictable reaction pattern is known as.
- The laid-back competitor.
- The selective competitor.
- The tiger competitor.
- The stochastic competitor.
Q9 | An interactive marketing system which uses one or more advertising media toeffect a measurable response and /or transactions at any location is called .
- Direct marketing.
- Indirect marketing.
- Database marketing.
- Meta marketing.
Q10 | What type of conflict usually exist when the manufacturer has established two ormore channels that sell in the same market.
- Multi-channel conflict.
- Horizontal channel conflict.
- Vertical channel conflict
- None of the above.
Q11 | What are the forms of compensation that a sales person can generally get?
- Straight salary.
- Straight commission.
- A combination of salary and commission
- All of the above.
Q12 | Which of the following items is a component of a good business plan?
- Operating requirements.
- Description of the location/demographics.
- Employee benefits. D. All of the above.
- none
Q13 | Which of the following items is required to develop a better financial plan?
- Identify your target market.
- Consider employee lay-offs.
- Prioritize your needs.
- Research other companies.
Q14 | When analyzing your business and its environment it is useful to carefully inspectits:.
- Threats.
- Strengths and weakness.
- Opportunities.
- All of the above.
Q15 | Which of the following is an example of an external threat?
- Decreased competition.
- New trade regulations.
- Global sales potential.
- Economies of scale.
Q16 | Which of the following is an example of an internal strength?
- Obsolete resources.
- Changing tax structure.
- Proven management.
- Increased competition
Q17 | Which objective gives importance to productivity, technological leadership,employee relations, etc?
- Long-term objective.
- Short-term objective.
- Medium term objective.
- Annual objective.
Q18 | Which element identifies the strategic factors that determine the future of a firm?
- Evaluation and control.
- Environmental scanning.
- Strategy formulation.
- Strategy implementation.
Q19 | What bridges the gap between strategy formulation and implementation?
- Strategic planning.
- Strategic management.
- Decision-making.
- Organizing.
Q20 | What describes the market, product and technological area of a business?
- Company's vision.
- Company's mission.
- Bumper-sticker strategy.
- Strategic plan.
Q21 | Which factor indicates the nature and direction the economy in which a firmoperates?
- Economic environment.
- Gross national product.
- Competitive position
- Operating environment
Q22 | How can a firm optimize its environmental opportunities?
- By assessing its market share .
- By assessing the competitiveness in the industry.
- By assessing the effectiveness of its sales distribution.
- By assessing its competitors position in the market.
Q23 | Which of the following helps a manager identify the opportunities and threats inthe competitive industrial environment?
- Analyzing the competitive forces.
- Market research.
- Market analysis.
- Sales analysis.
Q24 | Which of the following factors plays a significant role in providing superiorquality products to customers, within a given time frame?
- Technology.
- Fast delivery.
- Customer convenience.
- Customer's choice.
Q25 | Which one of the following represents the best long-run opportunity in a firm'sportfolio?
- Cash cow.
- Star.
- Question mark.
- Dog.