Personality Development Set 8
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This set of Personality Development Multiple Choice Questions & Answers (MCQs) focuses on Personality Development Set 8
Q1 | PR for a corporation integrated as part of the company's strategic objectives iscalled as_________.
- global communications.
- integrated communications.
- corporate communications.
- international communications.
Q2 | Having a communications plan in place that can be effectively put in to actionwhen something goes wrong for a company or organization is called__________.
- crisis management.
- resource management
- plan management.
- market management.
Q3 | __________also known as online PR involves communications using the internetor new technology to communicate with stakeholders.
- internet pr.
- e-pr.
- web pr.
- ip pr.
Q4 | The following which is the four class model of PR__________.
- press agentry/publicity.
- one way asymmetrical model.
- one way symmetrical model.
- public model
Q5 | A multi disciplinary approach which uses a number of marketing communicationstechniques in order to deliver a consistent set of messages is__________.
- integrated campaign.
- imc.
- ad programs.
- publicity.
Q6 | The process of communicating an organization's point of view on issues or causesto political audiences like MP's and lobbying groups' is_________.
- propaganda.
- public opinion.
- public affairs.
- publicity.
Q7 | A press release format designed for the online media world links, videos andpictures is called as_________.
- social media release.
- out door release.
- web release.
- club release.
Q8 | A media relating to different market sectors for a product or service is calledas_______.
- vertical media.
- horizontal media.
- straight media.
- diverted media.
Q9 | __________is the standard wording about a company that usually appears nearthe bottom of all company issued press releases.
- boilerplate.
- jump cut.
- credit line.
- by line.
Q10 | ___________publicity is the publicity accompanying unplanned events.
- spontaneous.
- . grapevine.
- corporate.
- global.
Q11 | _________ experts will tell you that a well planned public relations campaign isoften far more effective than advertising.
- marketing.
- planning.
- advertising.
- administrative.