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This set of Managerial Economics 1 Multiple Choice Questions & Answers (MCQs) focuses on Managerial Economics 1 Set 10

Q1 | Cost plus pricing is also called
  • margin pricing
  • full cost pricing
  • mark up pricing
  • all the above
Q2 | Average cost pricing is also called as
  • cost plus pricing
  • marginal cost pricing
  • margin pricing
  • both a & c
Q3 | Under which method, the cost is added with the predetermined target rate of return on capital invested
  • Cost plus pricing
  • Target pricing
  • Mark up pricing
  • None of these
Q4 | Target pricing is also called as
  • Cost plus pricing
  • Rate of return pricing
  • Mark up pricing
  • None of these
Q5 | Under the Marginal cost pricing, the price is determined on the basis of;
  • Fixed cost
  • Variable cost
  • Total cost
  • Average cost
Q6 | Cinema Theater, telephone bills etc..are following
  • Full cost pricing
  • Marginal cost pricing
  • Differential pricing
  • Mark up pricing
Q7 | Price discrimination is also called as
  • Discriminatory pricing
  • Differential pricing
  • Average cost pricing
  • a & b above
Q8 | The method of pricing which is also known as Parity pricing and Acceptance pricing is
  • Differential pricing
  • Going rate pricing
  • Discriminatory pricing
  • Mark up pricing
Q9 | The pricing of cup of tea or coffee, is an example of
  • Mark up pricing
  • Marginal cost pricing
  • Conventional pricing
  • Cost plus pricing
Q10 | ……………………is the method of leadership pricing
  • Going rate pricing
  • Follow up pricing
  • Barometric pricing
  • Parity pricing
Q11 | Generally used strategy for pricing new products is/are
  • Skimming price strategy
  • Penetration price strategy
  • Both a & b
  • None of these
Q12 | …………… provide guidelines to carry out ……………
  • Pricing strategies, pricing policies
  • Pricing policies, pricing strategies
  • Pricing rules, pricing policies
  • Pricing rules, pricing strategies
Q13 | Psychological pricing is also called as;
  • Penetration pricing
  • Skimming pricing
  • Odd pricing
  • None of these
Q14 | Prices of Bata shoe as Rs.99.99, this pricing is
  • Mark up pricing
  • Odd pricing
  • Marginal cost pricing
  • Follow up pricing.
Q15 | Which one of the following is not a reason for adopting skimming price strategy
  • When the demand of new product is relatively inelastic.
  • When there is no close substitutes
  • Elasticity of demand is not known
  • Product has high price elasticity in the initial stage
Q16 | Which one of the following is not a reason for adopting penetration price strategy
  • Product has high price elasticity in the initial stage.
  • The product is accepted by large number of customers.
  • Economies of large scale production available to firm
  • When the buyers are not able to compare the value and utility
Q17 | Customary pricing is also known as
  • Consumer pricing
  • Conventional pricing
  • Cost plus pricing
  • Full cost pricing
Q18 | Which of the following is/ are the reason for adopting penetration price strategy
  • Economies of large scale production available to firm.
  • Potential market for the product is large.
  • Cost of production is low.
  • All the above
Q19 | Which of the following is/ are the reason for adopting skimming price strategy
  • When the buyers are not able to compare the value and utility.
  • To attract the high income customers.
  • When the product has distinctive qualities, luxuries
  • All the above
Q20 | The market with a single producer’’
  • perfect competition
  • monopolistic competition
  • oligopoly
  • monopoly
Q21 | In the oligopoly market there are
  • large no. of firms
  • a few firms
  • a single firm
  • an infinite no. of firms
Q22 | The short run production function is called;
  • Returns to scale
  • law of variable proportion
  • Production possibility frontier
  • None of these
Q23 | Under oligopoly a single seller cannot influence significantly
  • market price
  • quantity supplied
  • advertisement cost
  • all the above
Q24 | Average revenue is the revenue per
  • unit commodity sold
  • total commodity sold
  • marginal commodity sold
  • none of these
Q25 | The distinction between variable cost and fixed cost is relevant only in
  • long period
  • short period
  • medium term
  • mixed period