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This set of Emerging Trends in Management Multiple Choice Questions & Answers (MCQs) focuses on Emerging Trends In Management Set 1
Q1 | Which of the following is not a typical supply chain member?
- reseller
- wholesaler
- retailer's creditor
- producer
Q2 | When suppliers, distributors, and customers partner with each other toimprove performance of the entire system, they are participating in a…………..
- supply and demand chain
- supply chain
- channel of distribution
- value delivery network
Q3 | A company's channel decisions directly affect every …………
- competitor's actions
- marketing decision
- channel member
- employee in the channel
Q4 | From the economic system’spoint of view ,the role of marketing intermediariesis to transform the assortment of products made by producers in to the assortment of products wanted by…………….
- consumers
- distributors.
- marketers
- manufacturers
Q5 | Intermediaries play an important role in matching .
- supply and demand
- product to region
- information and promotion
- manufacturer to product
Q6 | Which of the following is not a key function that intermediaries play incompleting transactions?
- negotiation
- information
- negotiation
- financing
Q7 | In marketing terms, we say that the number of intermediary levels indicatesthe …………of a channel.
- complexity
- length
- involvement
- width
Q8 | An advantage of a channel of distribution over selling direct to consumers isthat each channel member plays a ………….in the channel.
- disciplinary role
- decisional role
- specialized role
- time –saving part
Q9 | Historically, conventional channels have lacked the leadership to……….
- assign channel member roles and attain efficiency
- attain efficiency and assign member roles
- set standard pricing and promotions
- assign member roles and manage conflict
Q10 | A Channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense ofprofits for the channel as a whole is a……………
- vertical distribution structure
- vertical marketing system
- conventional distribution channel
- independent channel allocation
Q11 | A corporate VMS has the advantage of controlling the entire distributionchain under…………
- single ownership
- a profit-maximizing strategic plan
- a few intermediaries
- mass distribution
Q12 | A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel areattained through…………….
- contractual agreements
- working partnerships
- oral agreements
- limited liability corporations.
Q13 | Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?
- administered vms
- horizontal marketing system
- corporate vms
- conventional marketing channel .
Q14 | Hybrid marketing systems are also called………… .
- multichannel distribution systems
- horizontal multichannel systems
- administered franchises
- dual distribution systems
Q15 | The major disadvantage of a multichannel system is that it is harder tocontrol and it can generate…………
- fewer domestic sales
- less net profit
- declining employee morale
- greater conflict
Q16 | In many industries,traditional intermediaries are dropping by the waysidebecause of changes in ……………and the growth of …………….marketing.
- technology;direct and online
- franchise structure;independent
- federal laws;business-to business
- state and local laws;target
Q17 | Which of the following should be the first step in designing a marketingchannel?
- identifying what consumers want from the channel
- evaluating intermediaries
- analyzing channel alternatives
- identifying channel objectives
Q18 | Companies should state their channel objectives in terms of targeted levels ……
- customer service
- efficiency and reduced conflict
- profitability
- fair prices
Q19 | Which type of product might require a more direct marketing channel toavoid delays and too much handling?
- products in their maturity stage
- perishable products
- high-priced products
- lower-priced products
Q20 | Sometimes a producer chooses only a few dealers in a territory to distributeits products or services.Generally these dealers are given a right to…………..
- corporate
- administered
- intensive
- exclusive.
Q21 | Channel members should be evaluated using all of the following criteriaexcept which one?
- control
- economic factors
- adaptive criteria
- channel leadership
Q22 | It is common for international marketers to………. their channel strategiesfor each country.
- adapt
- seek approval for
- restrict
- extend
Q23 | Marketing channel management calls for selecting, managing,……… , andevaluating channel members over time.
- reinstating
- motivating
- reducing conflict
- reducing waste
Q24 | Most companies practice strong PRM to forge long-term relationships withchannel members.what does PRM stands for?
- personal roster maintenance
- partner relationship management
- potential relationship management
- primary relationship management
Q25 | Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is not includedin this process?
- implementing the plan for the flow of goods and services
- gathering customer's ideas for new products
- planning the physical flow of goods and services
- controlling the physical flow of goods, services, and information