Emerging Trends In Management Set 1

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This set of Emerging Trends in Management Multiple Choice Questions & Answers (MCQs) focuses on Emerging Trends In Management Set 1

Q1 | Which of the following is not a typical supply chain member?
  • reseller
  • wholesaler
  • retailer's creditor
  • producer
Q2 | When suppliers, distributors, and customers partner with each other toimprove performance of the entire system, they are participating in a…………..
  • supply and demand chain
  • supply chain
  • channel of distribution
  • value delivery network
Q3 | A company's channel decisions directly affect every …………
  • competitor's actions
  • marketing decision
  • channel member
  • employee in the channel
Q4 | From the economic system’spoint of view ,the role of marketing intermediariesis to transform the assortment of products made by producers in to the assortment of products wanted by…………….
  • consumers
  • distributors.
  • marketers
  • manufacturers
Q5 | Intermediaries play an important role in matching .
  • supply and demand
  • product to region
  • information and promotion
  • manufacturer to product
Q6 | Which of the following is not a key function that intermediaries play incompleting transactions?
  • negotiation
  • information
  • negotiation
  • financing
Q7 | In marketing terms, we say that the number of intermediary levels indicatesthe …………of a channel.
  • complexity
  • length
  • involvement
  • width
Q8 | An advantage of a channel of distribution over selling direct to consumers isthat each channel member plays a ………….in the channel.
  • disciplinary role
  • decisional role
  • specialized role
  • time –saving part
Q9 | Historically, conventional channels have lacked the leadership to……….
  • assign channel member roles and attain efficiency
  • attain efficiency and assign member roles
  • set standard pricing and promotions
  • assign member roles and manage conflict
Q10 | A Channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense ofprofits for the channel as a whole is a……………
  • vertical distribution structure
  • vertical marketing system
  • conventional distribution channel
  • independent channel allocation
Q11 | A corporate VMS has the advantage of controlling the entire distributionchain under…………
  • single ownership
  • a profit-maximizing strategic plan
  • a few intermediaries
  • mass distribution
Q12 | A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel areattained through…………….
  • contractual agreements
  • working partnerships
  • oral agreements
  • limited liability corporations.
Q13 | Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?
  • administered vms
  • horizontal marketing system
  • corporate vms
  • conventional marketing channel .
Q14 | Hybrid marketing systems are also called………… .
  • multichannel distribution systems
  • horizontal multichannel systems
  • administered franchises
  • dual distribution systems
Q15 | The major disadvantage of a multichannel system is that it is harder tocontrol and it can generate…………
  • fewer domestic sales
  • less net profit
  • declining employee morale
  • greater conflict
Q16 | In many industries,traditional intermediaries are dropping by the waysidebecause of changes in ……………and the growth of …………….marketing.
  • technology;direct and online
  • franchise structure;independent
  • federal laws;business-to business
  • state and local laws;target
Q17 | Which of the following should be the first step in designing a marketingchannel?
  • identifying what consumers want from the channel
  • evaluating intermediaries
  • analyzing channel alternatives
  • identifying channel objectives
Q18 | Companies should state their channel objectives in terms of targeted levels ……
  • customer service
  • efficiency and reduced conflict
  • profitability
  • fair prices
Q19 | Which type of product might require a more direct marketing channel toavoid delays and too much handling?
  • products in their maturity stage
  • perishable products
  • high-priced products
  • lower-priced products
Q20 | Sometimes a producer chooses only a few dealers in a territory to distributeits products or services.Generally these dealers are given a right to…………..
  • corporate
  • administered
  • intensive
  • exclusive.
Q21 | Channel members should be evaluated using all of the following criteriaexcept which one?
  • control
  • economic factors
  • adaptive criteria
  • channel leadership
Q22 | It is common for international marketers to………. their channel strategiesfor each country.
  • adapt
  • seek approval for
  • restrict
  • extend
Q23 | Marketing channel management calls for selecting, managing,……… , andevaluating channel members over time.
  • reinstating
  • motivating
  • reducing conflict
  • reducing waste
Q24 | Most companies practice strong PRM to forge long-term relationships withchannel members.what does PRM stands for?
  • personal roster maintenance
  • partner relationship management
  • potential relationship management
  • primary relationship management
Q25 | Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is not includedin this process?
  • implementing the plan for the flow of goods and services
  • gathering customer's ideas for new products
  • planning the physical flow of goods and services
  • controlling the physical flow of goods, services, and information