Television Journalism Set 3

Bachelor of Arts in Multimedia (BA Multimedia)

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This set of Television Journalism Multiple Choice Questions & Answers (MCQs) focuses on Television Journalism Set 3

Q1 | Drift in marketing communication strategy is caused by -------------
  • new products
  • competitors
  • insufficient attention to communication strategy
  • changing consumer tastes
Answer: insufficient attention to communication strategy
Q2 | When planning marketing communication, events are scheduled -------------
  • randomly
  • sequentially
  • in rough order
  • in parallel
Answer: sequentially
Q3 | Communication strategy should always be -------------------
  • media oriented
  • audience oriented
  • customer oriented
  • product oriented
Answer: audience oriented
Q4 | Another name for interpersonal communication is ------------------
  • mass communication
  • face to face communication
  • dyadic communication
  • virtual reality
Answer: dyadic communication
Q5 | Which of the following is an example of mediated communication?
  • a newscaster delivers the weather report
  • two friends gossip with one another
  • students work on a class project together
  • a politician addresses a nominating convention
Answer: a newscaster delivers the weather report
Q6 | Appropriate movie file formats include -------------
  • asf and avi
  • mpeg
  • wma and dvr-ms
  • jpeg
Answer: asf and avi
Q7 | What is the name of the popular software used fro creating 2D animation for use in webpages?
  • flash
  • premier
  • page maker
  • photoshop
Answer: flash
Q8 | What should be done for Search Engine Optimisation?
  • frequency and priority of site in search
  • hosting content in search engine
  • developing a search engine
  • none of the above
Answer: hosting content in search engine
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