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This set of Communication Media Multiple Choice Questions & Answers (MCQs) focuses on Communication Media Set 8
Q1 | Kissanvani is an agriculture related programme of -------------
- asianet
- doordarshan
- gyanvani
- all india radio
Q2 | The percentage of home using a particular TV channel or programme at a given time isknown as ----------------
- programme share
- programme rating
- programme coverage
- frequency
Q3 | Programme genre where the unscripted behavior of ordinary people are the focus of interest isknown as ------------------------------
- actuality footage
- reality television
- naturalism
- real tv
Q4 | A long (more than two minutes) commercial providing extensive product/service descriptionand sales information.
- infomercial
- promotion
- piggyback
- heavy-up
Q5 | Purchase of all or part of a TV program or all pages of a magazine.
- rollout
- sponsor
- direct response advertising
- advertising weight
Q6 | A broadcast commercial aired between two programs instead of in the middle of one program.
- bumber
- break position
- teasers
- promos
Q7 | USP refers to
- unique sales promotion
- unique salary proposition
- unique selling proposition
- unique sales proposition
Q8 | An element of copy above the body that trumpets the important content to come.
- slogan
- headline
- lead
- logo
Q9 | What does HTTP stands for?
- hightech telecasting programme
- hypertext transfer protocol
- hypermedia transfer programme
- none of the above
Q10 | JPEG means -------------------------
- joint prorgamme electronic gathering
- joint photographic expert group
- joint project on electronic graphic
- joint programme on e- technology
Q11 | The expression News Group denotes -----------------
- group of journalists working for a tasks
- a website centered around a specific topic
- association of reporters
- a specialists journalists group
Q12 | Demographics Information describing and segmenting a population in terms of age, sex,income etc., is termed as _____________.
- psychographics
- demographics
- sociographics
- none of these
Q13 | An expert source willing to comment on a timely issue in an organization is known as ______
- pr person
- spokesperson
- company secretary
- none of these