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This set of Communication Media Multiple Choice Questions & Answers (MCQs) focuses on Communication Media Set 8

Q1 | Kissanvani is an agriculture related programme of -------------
  • asianet
  • doordarshan
  • gyanvani
  • all india radio
Q2 | The percentage of home using a particular TV channel or programme at a given time isknown as ----------------
  • programme share
  • programme rating
  • programme coverage
  • frequency
Q3 | Programme genre where the unscripted behavior of ordinary people are the focus of interest isknown as ------------------------------
  • actuality footage
  • reality television
  • naturalism
  • real tv
Q4 | A long (more than two minutes) commercial providing extensive product/service descriptionand sales information.
  • infomercial
  • promotion
  • piggyback
  • heavy-up
Q5 | Purchase of all or part of a TV program or all pages of a magazine.
  • rollout
  • sponsor
  • direct response advertising
  • advertising weight
Q6 | A broadcast commercial aired between two programs instead of in the middle of one program.
  • bumber
  • break position
  • teasers
  • promos
Q7 | USP refers to
  • unique sales promotion
  • unique salary proposition
  • unique selling proposition
  • unique sales proposition
Q8 | An element of copy above the body that trumpets the important content to come.
  • slogan
  • headline
  • lead
  • logo
Q9 | What does HTTP stands for?
  • hightech telecasting programme
  • hypertext transfer protocol
  • hypermedia transfer programme
  • none of the above
Q10 | JPEG means -------------------------
  • joint prorgamme electronic gathering
  • joint photographic expert group
  • joint project on electronic graphic
  • joint programme on e- technology
Q11 | The expression News Group denotes -----------------
  • group of journalists working for a tasks
  • a website centered around a specific topic
  • association of reporters
  • a specialists journalists group
Q12 | Demographics Information describing and segmenting a population in terms of age, sex,income etc., is termed as _____________.
  • psychographics
  • demographics
  • sociographics
  • none of these
Q13 | An expert source willing to comment on a timely issue in an organization is known as ______
  • pr person
  • spokesperson
  • company secretary
  • none of these