Name-Calling
When Squealer/Napoleon calls Snowball a 'traitor', and 'criminal'
Glittering Generalities
Minimus's song for Napoleon/The positives on the farm are all credited to Napoleon
Euphenism
Squealer calls it a 'readjustment' of food instead of a 'reduction
Transfer
Squealer tells the animals to adopt Boxer's mottos after he died
Card Stacking
Squealer lies to the animals about how much food the farm has (when in reality the farm has very little food)
Testimonial
After Napoleon's purges, Boxer tells all the animals to work harder
Plain Folks
The pigs working alongside the other animals/'Comrade'
Bandwagon
The bleating of 'Two legs good four legs bad' by the sheep
Fear
'Surely none of you wishes to see Jones back?'
Logical Fallacies
Snowball is bad. Bad things are happening on the farm. Snowball must be doing the bad things.