Appeals by Association
Link an idea or a product to something or someone positive or influential
Emotional Appeals
Use strong feelings, rather than facts, to persuade.
Loaded Language
Uses words with strong positive or negative associations.
Bandwagon Appeal
taps into people's desire to belong.
Appeal to Pity
Taps into people's compassion for others.
Words with Positive Association
Call up favorable images, feelings, or experiences.
Testimonial
Uses celebrities or satisfied customers to persuade.
Appeal to Fear
Preys upon people's fear for their safety.
Words with Negative Association
May bring to mind unpleasant images, feelings, or experiences; often create a sense of distrust or unease.
Transfer
Connects a product, a candidate, or a cause with a positive image or idea.
Appeal to Vanity
Uses flatter to win people over.
Claim
a writer's position on a problem or an issue
Bias
attitude about a topic
Single-Cause Fallacy
suggests there is only one cause for something when there are actually several
Counterargument
arguments made to address points that someone with an opposing view might raise
Overgeneralization
a statement about a group of people or things that is much too broad to be true