Define policy agenda
A policy agenda is a set of issues, problems, or subjects, that gets attention from people involved in policymaking like government officials.
Explain how the national news media engages in agenda setting.
The policy agenda is greatly influenced by the news media. By choosing what issue to cover, the news media affects which issues the voters think are important, which, in turn, influences policy agenda. For instance, the media's heavy coverage of the curre
Explain the primary reason the president has an advantage over Congress in gaining media attention.
The fact that the president is one person while the Congress is many people gives the president an advantage because it is much easier to keep a close eye on a single person than 435 individuals. The president also has an advantage because his decision re
Describe the difference in the viewing patterns of older and younger age-groups and describe the change over the past 30 years in viewing habits that exist for all age categories.
Younger people view less TV news than older people. People in all age categories viewed less TV news presently than they did 30 years ago.
Describe one implication for presidents in their use of the media to promote their political and policy objectives to the American public.
Presidents mostly rely on alternative media to gain the attention of the public, since the media is all people ever rely on present day. Also, president's purposely target older viewers by airing presidential addresses on nightly news because they know ho