What type of leading retailer has had the largest growth in mobile sales?
C. Department Stores
2012 proved to be the year of the smartphone (T/F)
False
Tablet users tend to be older and wealthier (T/F)
True
Mobile always means "on the go" (T/F)
False
Device adoption was driven by when your phone contract expired (T/F)
True
Which of the following age ranges had the lowest number of smartphone users as of Feb 2012?
D. 65+
The mobile phone is always in reach during which of the following activities?
E. All of the above.
What is on the "mobile snack list"?
E. All of the above
Which of the following is NOT a source of generation of the bulk of US retail mcommerce sales?
C. Non-iOS users
Interfere with the functioning of the game world or the play experience of other players" (matching definition)
B. Killers
accumulate status tokens by beating the rules-based challenges of the game world" (matching definition)
C. Achievers
discover the systems governing the operation of the game world" (matching definition)
A. Explorers
form relationships with other players by telling stories within the game world" (matching definition)
D. Socializers
Which of the following is not a step in developing a social game?
E. All of the above are steps in the development of a social game
Game design is the process of designing the content and rules of a game and design of gameplay, environment, storyline, and characters during pre-production. ( T/F)
True
A good social strategy will first measure ROI, then make virtual worlds real, then build a great strategy and market effectively. (T/F)
False
All of the following are important strategies of social gaming except...
B. build it from scratch
Gaming only attracts high volumes of users,and it does not engage players or long periods of time. (T/F)
False
The average game player is BLANK years old.
C. 31
Which of the following are examples of product placement in social gaming?
E. All of the above
Marketers use social gaming to build brand recognition (T/F)
True
Social strategy is about BLANK , not BLANK
D. People, Technology
Women age 18 or older represent a significantly greater portion of the game playing population than boys 18 or older (T/F)
True
Which company was Jen involved in creating a social game for?
B. Coke
When was MegaPlayer's 1st pitch?
C. April 29, 2008
Social games provide the perfect vehicle for driving brand awareness, revenue, and promotions. (T/F)
True
MegaPlayer's first pitch was for...
A.NASA
The viral coefficient must be greater than 1 to have true viral growth. (T/F)
True
Which Georgia school made it in the top 6 for game design?
D. Savannah School of Arts
Which career may be difficult to break into?
C. social gaming
In order to develop an effective game, you must consider which of the following types of players?
B. Killer, Achievers, Socializers, Explorers
The same basic principles of
BLANK
that work for board games, card games and athletic games also are they keys to making top-quality video and online games.
A. Psychology
Virality is:
D. The tendency to spread by word of mouth
The number of female gamers, 50 years and older increased what percentile between 2012 and 2013?
C. 32%
To have a true viral growth, the viral coefficient must be equal to 0. (T/F)
False
Hyper local refers to...
B. Local businesses that target a specific region
work alongside traditional marketing efforts to augment campaigns" (Matching definition)
A. Campaign Augmentation
Monitor social platforms for brand mentions, respond to opportunities for service fulfillment and correct service failures" (Matching definitions)
C. Chatter and Mention
Socially-driven campaigns that are supported by other marketing discipline" (Matching definition)
B. Social Campaigns
creating a program for franchisees or local store managers wishing to engage on the social web that carefully balances corporate brand goals with local businesses leads" (matching definition)
D. Franchise/ Local Integration
Which of the following is an objective of social marketing?
D. All of the above
Which of the following is NOT an example of hyper-local marketing?
A. Coca-cola places a vending machine in a cafeteria and sends you a text when you walk by saying "grab a coke
Which of the following are social marketing strategies
E. all of the above
Which of the following businesses should use hyper local marketing?
C. Primrose School
Brand building by using the social web to increase the strength and reach of the brand" (matching definition)
A. Corporate
social media objectives are most often formed to drive immediate action by the audience" (matching definition)
B.Local
At the global level, social media objectives are most often formed to drive instantaneous action by the audience. (T/F)
False
Which of the following is not a local objective?
D. Educate and Deliver
Where does the "rubber meet the road" for Social marketing strategies?
C. Franchise/ Local Integration
If there is already a corporate Twitter account, there should not be a single account per franchise or store location. (T/F)
True
If the decision is made to execute a hyper local strategy, there must be a deliberate and conscious effort towards audience and development. (T/F)
True
Hyper-local is suggested for every brand. (T/F)
False
which of the following content rules apply to hyper-local marketing?
D. All of the above
What is the key to franchise success?
C. Overall consistency
Which of the following did we not discuss when it comes to the company's social approach?
C. Taco Bell
what does the local/social approach depend on?
E. All of the above
All audience development principles apply to hyper-local just like with national brands. (T/F)
True
The difference between social media objectives at the corporate and local level is
c. Local is focused on driving immediate action by the audience.
A social campaign is defines as
A. socially driven campaign that are supported by other marketing disciplines
Victorias Secret runs hyperlocal campaigns (T/F)
False
Which is the best day to launch?
B. Tuesday
Which of the following is a challenge in achieving global adoption?
E. All of the above
Each local franchise of a global company can and should run their own personalized social channels without planning or coordination form corporate (T/F)
B. False
Which social platform has the most global users?
B. Facebook
The local level can be categorized by
D. All of the above
Controlling social channels from a corporate level is bad and does not allow the consumer to share valuable UCG
B. False
Facebook is the leading social platform in every country EXCEPT
C. China
Social is something you do, not something you are. (T/F)
False
how many active social media users are there in the world?
A. 2.03 billion
what region spends a considerable less amount of time on social networking?
A. Europeans
Brazilians are third in the world in most time spent on social media networks. (T/F)
True
What region's online population is growing faster than an other region?
A. Latin America
What is the most popular social platform in Germany?
B. Youtube
China's government blocks which sites?
E. A&B
Because China's government blocks some social media platforms it makes its social landscape very unique (T/F)
True
transparency is just a word. You can preach it even if you dont practice it. (T/F)
False
In order to engage with the global audience, its best to apply American values to your marketing strategies (T/F)
False
What percentage of the global population is on social media?
B. 28%
Which of the following is the correct order to plan and deliver global social media?
A. Map the strategy, Staff up, Plan to operate, Consistently brand, Measure
Qzone is a popular social networking platform in China that allows people to...
E.All of the above
QZone is like Facebook (T/F)
False
What is the world's second most popular social platform?
A.QQ
Renren is China's Facebook with how many registers users and active users?
C. 147M registered; 31M active
Sina Weibo is the social network in China very similar to which US platform?
D. Twitter
Which asian country has seen the highest social media growth rate?
C. Vietnam
Which is a mobile marketing trend?
E. All of the above
these goods comprise the bulk of US retail mcommerce sales" (matching definition)
C. Physical Goods
these sales are small and the percentage caries widely by retail category" (matching definition)
A. Ecommerce
These are the "work horses" of the digital category" (matching definition)
D. Ebooks
In digital, this is steadily gaining share strength in downloads and revenue" (matching definition)
B. Games
Which of the following is NOT one of the 3 faces of mobile?
B. Pre-paid phones
Smartphones are responsible for the growth of mobile internet use (T/F)
True
The bulk of US retail mcommerce sales are generated from
D. All of the above
Which one is not included in the three faces of mobile?
A. Smart watches
Which of the following is a tactic that trigger sales?
E. Both B & C
Which is responsible for the growth of mobile internet use?
B. Smart phones
The three mobile user groups are mutually exclusive (T/F)
False
What time of the day does the US use their smart phones and tablets most?
A. Waiting
Smartphone users are a leisure-minded group, looking to be entertained. (T/F)
False
Smartphone companies are constant companions while tablets are "couch and pillow" devices (T/F)
True