Account Services
Includes the manager or executive in charge of the entire advertising campaign for a particular client
Marketing Services
Researching and recommending marketing opportunities and programs for clients
Creative Services
Artists, illustrators and copywriters
Media Services
Negotiate advertising reates with newspapers, magazines, TV or radio stations
Advertisement
A paid, non-personal announcement delivered in mass media that informs or persuades you about a product, service or idea
Puffery
Claims made that may be false, but they are not really lies because no one can disprove them. Uses words like, "greatest", "best", or "favorite".
Product
What a seller has to offer
Promotion
All efforts to communicate with potential customers
Media
Various systems that deliver the advertising message
Consumers
People who use products based on their needs and wants
Wants
Things you would like to have but can live without
Consumer Behavior
Everything that affects your consumption or your decisions as a consumer.
Needs
Things that are necessary for survival
Advertising Agency
A business that provides a wide range of services designed to meet a client's complete advertising needs.
Customers
People who purchase products for their own consumption or for someone else's
Marketing
The process of researching, promoting, selling, and distributing a product
The 4 P's of Marketing
Product, Promotion, Price, Place
Target Market
Segment of the market that is identified as a potential customer
Demographics
Measurable statistics about the human population.
Psychographics
Lifestyle preferences - beliefs, values, likes or dislikes, preferences, lifestyle choices
Geographics
Location - where people live.
Branding
How the business differentiates its product from the competitors
Good
Something tangible (touchable)
Service
Intangible, something done to you or for you
Public Relations
Evaluates public attitude towards a business or product
Print Media
newspapers and magazines
Broadcast Media
television and radio
Visual Media
illustrative and persuasive materials that rely primarily on sight
electronic Media
A form of advertising that uses either e-mail or the World Wide Web.