Includes the manager or executive in charge of the entire advertising campaign for a particular client
Researching and recommending marketing opportunities and programs for clients
Artists, illustrators and copywriters
Negotiate advertising reates with newspapers, magazines, TV or radio stations
A paid, non-personal announcement delivered in mass media that informs or persuades you about a product, service or idea
Claims made that may be false, but they are not really lies because no one can disprove them. Uses words like, "greatest", "best", or "favorite".
What a seller has to offer
All efforts to communicate with potential customers
Various systems that deliver the advertising message
People who use products based on their needs and wants
Things you would like to have but can live without
Everything that affects your consumption or your decisions as a consumer.
Things that are necessary for survival
A business that provides a wide range of services designed to meet a client's complete advertising needs.
People who purchase products for their own consumption or for someone else's
The process of researching, promoting, selling, and distributing a product
The 4 P's of Marketing
Product, Promotion, Price, Place
Segment of the market that is identified as a potential customer
Measurable statistics about the human population.
Lifestyle preferences - beliefs, values, likes or dislikes, preferences, lifestyle choices
Location - where people live.
How the business differentiates its product from the competitors
Something tangible (touchable)
Intangible, something done to you or for you
Evaluates public attitude towards a business or product
newspapers and magazines
television and radio
illustrative and persuasive materials that rely primarily on sight
A form of advertising that uses either e-mail or the World Wide Web.