Marketing
Is a set of activities used to implement a management orientation that stresses customer satisfaction.
Relationship Marketing
Is a strategy that entails forging long-term partnerships with customers.
Portfolio Mix
The ... is a tool for allocating resources among products or strategic business units on the basis of relative market share and market growth rate.
Development
The starting point of any firms marketing mix is the ... of the good or service to be sold.
Distribution Strategies
Making sure products are available when and where customers want them is the job of which element of the marketing mix?
C. Personal Selling, advertising, sales promotion, and public relations
The promotion strategy of the marketing mix deals exclusively with:
Question Mark
John R. Harland Company is best known for printing checks. Its Financial Solutions division develops software for mortgage companies. This division is currently producing much less than the desired level of profitability in what has been identified as a h
Star
Russel Athleticwear was a market leader in the sports apparel industry, an industry that is growing rapidly. With Berkshire Hathaway Incs recent purchase of Russel Corporation, it becomes SBU, but it is still an example of a ... according to the portfolio
Pricing
Which of the marketing mix strategies is the most flexible?
False
True or False: Many companies have found issuing a policy on ethical behavior is the only action necessary to ensure employees will comply with expected standards.
Social Welfare
Social responsibility is defined as the concern for ... by businesses
Demography
The study of people's vital statistics, such as their ages, births, deaths, and locations, is called:
Values
Which of the following is NOT a demographic characteristic of a population?
Baby Boomers
The large group of people in the United States who were born between 1946 and 1964 are known as:
True
True or False: Having a global vision means management recognizes and reacts to international marketing opportunities, is aware of threats from foreign competitors in all markets, and effectively utilizes international distribution networks.
False
True or False: Multinational companies typically begin the development of their global business with direct investment and continue using this strategy throughout the company's life span
True
True or False: Just as mass marketing assumes a large market made up of consumers who are alike, global marketing assumes markets throughout the world are becoming more alike
True
True or False: The same environmental factors that operate in the domestic market also exist internationally. These factors (culture, economic development, political and legal structure, demographics, and natural resources) should be examined regardless o
True
True or False: Even if all parties to a global business transaction are fluent in a common language, other cultural norms could interfer with the communication process.
False
True or False: NAFTA is the New American Free Trade Amendment, which allows for balanced trade with the European Union (EU)
Practicing global marketing
Individuals and organizations utilizing a global vision to effectively market goods and service across national boundaries are engaged in:
All of the above
Which of the following statements about global marketing is true?
Multinational Corporation
A ... is a company that is heavily engaged in global trade and moves its resources, goods, services, and skills across national boundaires
The family life cycle
Is an orderly series of stages in which consumers' attitudes and behavioral tendencies change over time
Joint Venture
FedEx entered into an alliance with Chronopost Internationale, a subsidiary of the French post office. Under this alliance, FedEx will transport French International shipments in its aircraft, and the French postal service will deliver FedEx packages acro
Global Marketing Standardization
Presumes markets throughout the world are becoming more alike
Language
Which of the following is an important cultural factor that should be considered by global marketers?
Tariff
A tax levied on the goods entering a country is called a
Trade
Negotiations between countries that are made to stimulate global exchange and remove barriers are called ... agreements
Exporting
Which method of entering the global marketplace would be LEAST risky?
Consumer Behavior
Marketers often study ..., the processes used and the factors that influence the consumer when making purchase decisions
C. Need recognition, information search, evaluation of alternatives, purchase, and post purchase evaluation
The steps of the consumer decision-making process in order are:
Language is an important aspect of culture
Which of the following statements about culture as an influence on consumer buying behavior is true?