what is the basic definition for ethos
ethics, expertise, credibility
what is the basic definition for logos
logic, reasoning
what is the basic definition for pathos
passion, emotion
ethos in depth
-appeal based on the character, or ethics, of the speaker and audience
-to appeal ethically
*make audience believe you are trustworthy; and expert on the subject
*demonstrate that you put in research time
*restrained, sincere, fair-minded presentation
*emphasis on ethical notions of right and wrong
ethos examples
-"albert einstein trying to convince you that his opinions about physics are reliable and worthwhile"
-"hilary clinton speaking at a democratic fundraiser" (would her ethos be different if she was addressing staunch republicans)
-"tiger woods has a strong ethos when speaking about golf, but what about marriage and family values
logos in depth
-appeal based on logic or reason
-to appeal logically
*provide evidence
*use facts
*allude, or refer, to history
*use reasoning
*give definitions
***documents distributed by companies or corporations are logos-driven
logos examples
#VALUE!
pathos in depth
-appeal based on emotion (passion)
-to appeal emotionally
*use imagery, descriptive language
*use figurative language
*include a bias.prejudice
*emotional tone
*use personal anecdote
***advertisements tend to be pathos-driven
pathos examples
#NAME?