logos
reason, evidence, assertion
Reason
logos: it engages the audience's intellect.
Evidence
logos: adds wight to a speaker/writers point of view and makes it seem irrefutable and objective.
People are more likely to be persuaded if the think that there is proof to substantiate a claim.
Assertion
logos: presenting an idea as fact without explanation- making bold claims asserts the writers authority and projects confidence and assurance which is convincing to the audience
Style
parallelism, groups of 3, repetition, alliteration, rhetorical questions
parallelism
style: use of components in a sentence that are grammatically the same;or similar in their construction, sound , meaning or meter
Groups of 3
style: when 3 adjectives or phrases are listed
she is the best;she's cool, calm and collected.
our food is healthy, fresh and delicious.
people find it easier to remember things in 3s. they are emphasized and theyre more persuasive
Repetition
style:reocuurence of words or phrases.
by repeating certain words and phrases it reinforces and emphasizes an argument and ensures that the point of view being expressed stays in the mind of of the audience
alliteration
style: the repitition of initial consonant sounds of adjacent or closely related words
functional, fashionable and fabulous shoes
Alliteration helps to emphasize certain words and make them more memorable.
rhetorical questions
style: prompt thought and lead an audence to certain conclusions. grabs the attention of the audience
Ethos
pronouns, anecdotes, attacks, credibility, jargon
pronouns
ethos: i you he she we you them
we:creates a sense of unity and connection between speaker and audience
them:can help identify a common enemy and help in "othering" the enemy
I: help create authority and credibility. confidence
you: personal tone to the a
anecdotes
ethos: short personal story
connect the audience with the speaker/writer, wich makes the audience more receptive to their message. ALSO adds credibility or gives weight to an argument
Attacks
ethos: addressing and critiscizing an opposing view
speaker/writer will be showing that they are more trustworthy or sound.
credibility
ETHOS: quality of being trusted and believed in
makes your audience believe you are qualified and trustworthy
Jargon
ethos: special words or expressions used by a profession or group that are difficult for others to understand
used to signal expertise and knowledge and therefore establish credibility
pathos
adjectives, figurative language, connotation, loaded words, emotion, generalization,exaggeration, emotion
adjectives
pathos: descriving words
add emphasis and be extremely emotive.
figurative language
pathos: metaphor,personification,simile
engage the audience and made an argument more emotive, vivid and convincing
connotation
pathos: an idea or feeling which a word invokes
difficult/challanging slim/skinny job/career kill/slaighter
loaded words
pathos: words charged with an underlying meaning of implication
freedom liberty peacee
stir up emotions of reader
exxageration
pathos: to represent as greater than is actually the case
is dramatic and grabs the attention of the reader. emphasizes certain important points