Marketing Essentials - Ch 37

lifestyle

the type of life you would like to live

values

beliefs that guide the way we live

aptitude

an ability or natural talent, or the potential to learn a certain skill

occupational outlook handbook (OOH)

describes what workers do on the job, working conditions, the training and education needed, etc published by the US Department of Labor

career outlook

publications that will give you valuable information on the number and types of jobs available in any field

O*NET

the Occupational Information Network, which is the primary source of occupational information for fifty years

internship

offers students direct work experience and exposure to various aspects of a career, either with or without pay

planning goals

small steps you take to get from where you are now to where you want to be

specific goal

stated in exact terms and includes some details that makes progress toward your planning goals

realistic goal

a goal that you have a reasonable chance of achieving

occupational area

a category of jobs that involve similar interests and skills