ACTIVITY REPORTS
Reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
BEHAVIORAL SEGMENTATION:
The division of a market on the basis of consumers' response to a product
CALL REPORTS:
Records of salespeople's meetings or contacts with customers
CASUAL RESEARCH:
Marketing research that focuses on cause and effect and tests "what if?" theories. Also known as conclusive research.
CLOUD STORAGE:
Online storage that enables users to upload, store, and access their files via the Internet; users' files are maintained by a third-party at a remote database storage facility
COMPETITIVE ADVANTAGE:
The edge achieved by businesses that offer something better than their competitors
CONCLUSIVE RESEARCH:
Causal research; marketing research that focuses on cause and effect and test "what if" theories
COOKIES:
Text files that are put on a web-site visitor's hard disk and then later retrieved during subsequent visits to the site in order to track Internet behavior.
COST-EFFECTIVE:
Economical; good value in relation to the price, or cost.
CUSTOMER SATISFACTION:
A measure of how well a business has met its customers' expectations
DATA:
Facts and figures, Information and facts.
DATA GATHERING:
The process of collecting facts and figures
DATA PROCESSING:
Handling information, especially facts. Handling facts and figures. Analyzing the facts and figures collected and putting them into formats useful to the business.
DATABASE:
Computerized storage for information and facts. A virtual storage unit for information
DECISION PROBLEM:
The basic issue that managers are facing; the reason they believe marketing research is necessary
DECISION-ORIENTED:
Accustomed to making choices
DELPHI TECHNIQUE:
A qualitative sales forecasting method that gathers opinions from company executives and from outside experts such as university professors, consultants, or industry analysts
DEMOGRAPHIC SEGMENTATION:
The division of a market on the basis of its physical and social characteristics
DESCRIPTIVE RESEARCH: .
Marketing research that gathers specific information related to the identified issue, situation, or concern.
ELECTRONIC INTERVIEW:
Surveying individuals via e-mail or Internet web sites to obtain research data
ENTERPRISE RESOURCE PLANNING (ERP):
Software applications using database technology that enables a
business to manage its information about customers, products, employees, and finances.
ESTIMATE:
An approximate judgment or calculation. An approximation of data; an "educated guess
EXPERIMENT:
A marketing-research method that tests cause and effect by test marketing new products or comparing test groups with control groups. A marketing research that gathers specific information related to the identified issue, situation or concern.
EXPLORATORY RESEARCH:
Marketing research that collects information to help the business define its issue, situation, or concern and decide how to proceed to address it
EXTERNAL DATA:
Facts and figures available in locations outside the company
FACTS:
Something that actually exists; reality; truth, a true statement
FREQUENCY:
A quantitative measure of the average number of times a target consumer is exposed to an advertising message.
GEOGRAPHIC SEGMENTATION:
The division of a market on the basis of where consumers are located
HOFSTEDE'S DIMENSIONS OF NATIONAL CULTURES:
Measures of different aspects of society based on the
experience and research of Geert Hofstede
HYPOTHESIS:
A statement of the expected outcomes of a research project; a proposed explanation for something
INFORMATION:
Knowledge, facts, or data presented in a useful form.
INFORMATION REPORTING:
Moving information through the appropriate channels or making information accessible to those who need it.
INTERNAL DATA:
Facts and figures located inside the company
INTRANET:
An internal network similar to the Internet that is accessible only by authorized personnel; used to access information and communicate with others within an organization.
LOST SALES REPORTS:
Records why items or orders are cancelled (i.e.pricing, back-order situation, color?); Used to estimate the total sales that stand to be lost because items are understocked. This report lists every item whose stock is currently zero and its Minimum, i.e.
MARKETING INFORMATION:
Data available from inside and outside the business that have been processed and organized so that they can be used to create, communicate, and deliver value to customers and for managing customer relations in ways that benefit the organization and its st
MARKETING-INFORMATION MANAGEMENT:
A marketing function that involves gathering, accessing,
synthesizing, evaluating, and disseminating information to aid in business decisions. Organized attempt by a business to gather information to make better decisions about marketing issues, strategie
MARKETING-INFORMATION MANAGEMENT SYSTEM (MkIS):
An organized way of continuously gathering, sorting, analyzing, evaluating, and distributing marketing information.
MARKETING INTELLIGENCE:
Marketing data that are gathered informally from internal and external sources; may or may not relate to any current issue or project
MAIL INTERVIEW:
Surveying individuals via the postal service to obtain research data
MARKET OPPORTUNITY:
Situation that occurs when an economic want exists and there is an idea for a good or service to fulfill that want; a good or service that people are willing and able to buy.
MARKETING RESEARCH: .
The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern that affects a market. Involves the marketing function that links the consumer, customer, & public to the marketer through information.
MARKET RESEARCH & DEVELOPMENT:
The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences.
MARKETING-RESEARCH DESIGN:
The master plan for conducting marketing research; lays out the types of data needed, how much data to collect, what collection methods to use, and how data will be analyzed
MARKET SEGMENTATION:
The division of a total market into smaller, more specific groups
MARKET SEGMENT:
One of the groups into which the total market is divided
MARKET SHARE:
An organization's portion of the total industry sales in a specific market
MARKET SHARE ANALYSIS:
A breakdown of market share data that allows a company to measure its sales performance against those of its competitors
NICHE:
The small segment of the total market interested in a subject.
OBSERVATION:
A marketing-research method that gathers data by watching consumers.
PERSONAL INTERVIEW:
A face-to-face conversation in which a researcher surveys an individual to obtain research data
PILOT STUDY:
A small-scale research study used to test the feasibility of a project or idea
PREDICTIVE RESEARCH:
Marketing research used to help the business forecast future business developments
PREDICTION:
a forecast of something to happen
PROJECTION:
prediction.
PROTOTYPE:
An early sample or model of a product
PSYCHOGRAPHIC SEGMENTATION:
The division of a market on the basis of consumers' lifestyles and personalities
PRIMARY DATA:
Facts collected specifically for the problem or project at hand.
PRIMARY INFORMATION:
Marketing information developed from data that are collected for use in one particular situation
QUALITATIVE DATA:
Facts and figures based on opinion and personal interpretations
QUALITATIVE METHODS:
Forecasting methods based on expert opinion and personal experience
QUANTITATIVE DATA:
Numerical facts and figures
QUANTITATIVE METHODS:
Forecasting methods based on numerical market data
RELEVANT VARIABLES:
The types of information studied in a marketing-research project (e.g., brand awareness, customer satisfaction, etc.); also known as constructs
RELIABLE:
Giving the same results every time
REQUEST & COMPLAINT REPORTS:
A record of customers and the product(s) that they requested, along with records of complaints made by customers
RESEARCH AND DEVELOPMENT: .
Activities involved in gathering information and creating goods and/or services based on that information.
RESEARCH DESIGN:
A master plan detailing how research will be carried out; identifies types of data needed, how much data to collect, where to find the data, what data-collection methods to use, and how data will be analyzed
RESEARCH OBJECTIVE:
A formal statement of what a marketing-research study will achieve
REQUEST & COMPLAINT REPORTS:
A record of customers and the product(s) that they requested, along with records of complaints made by customers.
SALES FORECAST:
A prediction of future sales over a specific period of time.
SECONDARY DATA:
Facts and figures that have been collected for purposes other than the project at hand.
SECONDARY INFORMATION:
Marketing Information developed from data that have already been collected by others
SITUATION ANALYSIS:
Exploratory research conducted with the purpose of providing a more complete understanding of the problem and the total business environment in which it exists
SOCIOECONOMIC STATUS:
An economic and sociological measure of a person's income, education, and occupation
SURVEY:
A marketing-research method that involves asking consumers questions in order to learn their opinions and then reasons behind those opinions.
SURVEY OF BUYER INTENTIONS:
A qualitative sales forecasting method that gathers information about consumers' plans to purchase
TELEPHONE INTERVIEW:
Surveying individuals via phone to obtain research data
UNIT OF ANALYSIS:
The entity or element that is being studied in market research (e.g., individual, household, etc.)
VALID:
Based on fact; relevant. Measuring what the researcher intends to measure.
Product Research
marketing research that yields information about desired characteristics of the product or service
Outsourced
when labor is moved to another part of the world
Secondary
Succession following a disturbance that destroys a community without destroying the soil
MIM (Marketing Information Management)
...
Research
Gather information on the problem using scientific publications; use the information to form a hypothesis
Marketing Research
Analyzing markets to determine challenges and opportunities, and finding the information needed to make good decisions.
Internal Department
Seen as ongoing entity within organization. Large organizations more likely to include PR in strategic placement.
GPS
Global Positioning System
Media Research
also known as advertising research, focuses on issues of media effectiveness, selection, freqency, and ratings
Changing
Evolutionary
Marketing Information
an organized way of continually gathering accessing, and analyzing information that marketing managers need to make ongoing decisions
Primary
Availability of playgrounds, recess, sport
Marketing-Information Management System
A marketing function that involves gathering, accessing,
Internal
a conflict can be internal, involving opposing forces within a person's mind.
Cookies
Computer files with information in them
Sales Forecasting
A quantitative technique that attempts to estimate the level of sales a business expects to achieve, over a given time period.
External
A struggle between a character and an outside force
Date Analysis
things gathered from the experiment