marketing ch 20 (set 4)

quantity discount

A price reduction offered to buyers buying in multiple units or above a specified dollar amount.

rebate

A cash refund given for the purchase of a product during a specific period.

seasonal discount

A price reduction for buying merchandise out of season.

single-price tactic

A price tactic that offers all goods and services at the same price (or perhaps two or three prices).

two-part pricing

A price tactic that charges two separate amounts to consume a single good or service.

unbundling

Reducing the bundle of services that comes with the basic product.

unfair trade practice acts

Laws that prohibit wholesalers and retailers from selling below cost.

uniform delivered pricing

A price tactic in which the seller pays the actual freight charges and bills every purchaser an identical, flat freight charge.

value-based pricing

Setting the price at a level that seems to the customer to be a good price compared to the prices of other options.

zone pricing

A modification of uniform delivered pricing that divides the United States (or the total market) into segments or zones and charges a flat freight rate to all customers in a given zone.