shopping products
consumer products and services that the customer compares carefully on suitability, quality, price, and style
specialty products
consumer products and services with unique characteristics or brand identification for which a significant group of buyers willing to make a special purchasing effort
unsought products
consumer products that the consumer does not know about or knows about but does not normally think of buying
industrial products
products purchased for further processing or for use in conducting a business
organization marketing
consists of activities undertaken to create, maintian, or change attitudes and behavior of target consumer toward an organization
person marketing
consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular people
place marketing
consists of activities undertaken to create, maintian, or change attitutues and behavior of target consumers towards particular places
social marketing
use of commercial marketing concepts and tools in program desgined to influence individuals behavior to imporve their well-being and that of society
conformance quality
products freedom from defects and consistency in delivering a targeted level of performance
product features
competitive tool for differentiating a product from competitors products
style vs design
appearance of product vs. what contributes to a products usefulness as well as to its looks
brand
name, term, sign, or design- or a combination of these- that identitfies the maker or seller of a product or service; consumers perceptinos and feelings about a product; comp. promise to deliver set of features, benefits..etc.
packaging vs labels
involves desiging and producing the container or wrapper for a product vs. identify the product or brand, describe attributes, and provide promotion
product line
a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges
product line length
number of items in the product line
product mix
consists of all the products and items that a particular sell offers for sale;
service-profit chain links
links service from profits with employee and customer satisfaction
internal marketing
means that the service firm must orient and motivate its customer contact employees and supporting service people to work as a team to provide customer satisfaction
interactive marketing
means that service quality depends heavily on the quality of the buyer-seller interaction during the service encounter
managing service differentiation
creates a competitive advantage from the offer, delivery, and image of the service
marketing service quality
provides a competitive advantage by delivering consistently higher quality than its competitors