Want
Sue has examined her current smart phone situation, and decided that she would like to purchase the newest iPhone. This is considered a(n):
Need
Want
Problem
Upgrade
Fantasy
Promotion
Hillary Clinton, as a presidential candidate, actively engaged in trying to persuade potential voters of her ideas and her worthiness to be elected as the first woman president of the US. Mrs. Clinton periodically presented her message in the form of high
Selling-orientation
Denton Security sells home security and monitoring systems. Its salespersons are expected to do whatever is necessary to reach their sales quotas. Aggressive selling is required for success, and unethical sales tactics, such as selling features that custo
Talent
The firm's human resources comprise which of the Three T's of resources?
Time
Treasure
Talent
Teamwork
None of the above.
Exchange
At the core, marketing is based on __________ with others.
Relationships
Communicating
Exchange
Managerial process
Socializing
Problems
Marketers develop and promote solutions to __________ that exist in the collective minds of markets.
Problems
Perceptions
Needs
Pricing
Wants
That the firm's primary objective should be one of identifying and satisfying customers' needs i.e. the customer should be 'central' to everything the firm does
Probably the most critical 'premise' of the marketing concept is:
That its implementation must be a 'total firm' effort, not just the focus of the marketing department
That the firm's primary objective should be one of identifying and satisfying customers
Selling-orientation
Metropolitan Auto sells pre-owned cars. Its salespersons are expected to do whatever is necessary to reach their sales quotas. Aggressive selling is required, and marginally unethical sales tactics, such as selling features that customers do not really ne
Promotion
Carlota has opened a small business. She is selling a bottled hot sauce made from locally grown peppers using a formula passed down in her family. The product is sold via eBay and Amazon and is delivered by FedEx. Promotion thus far has relied on word-of-
Specialty
BMW automobiles, designer jewelry, and designer clothing are examples of which type of consumer good?
onvenience
Shopping
Specialty
Service
Unsought
Product
Any bundle of attributes that is capable of satisfying consumer wants and needs is a(n) __________.
Product
Promotion
Specialty good
Convenience good
Shopping good
People
In the definition of marketing, social implies that marketing is an activity that involves __________.
People
Products
Needs
Wants
Places
Production
Henry Ford and the Ford Motor Company in the early 1900s was the era of the __________ -orientation.
Production
Selling
Marketing
Relationship
Societal marketing
The manufacturer has initiated a diaper recycling program in conjunction with a consumer education program to make consumers more aware of the potential environmental hazards associated with such products.
Which of the following statements best reflects the adoption of the societal marketing concept by a manufacturer of disposable diapers?
The manufacturer recently introduced a new line of less skin-irritating 'super absorbent' diapers to meet the needs of
Convenience
Supermarkets and drug stores sell a wide range of products consumer purchase for daily life-style maintenance. These products illustrate which type of consumer good?
Convenience
Shopping
Specialty
Service
Unsought
Place
Carlota has opened a small business. She is selling a bottled hot sauce made from locally grown peppers using a formula passed down in her family. The product is sold via eBay and Amazon and is delivered by FedEx. Promotion thus far has relied on word-of-
Markets
__________ are individuals or organizations that need and want the goods and services offered by organizations.
Consumers
Segments
Exchanges
Markets
Buyers
Time
Outdoor cooking grills that are manufactured in Winter will be stored until customers are ready to buy them in the Spring and Summer. The temporary storage of these grills creates ________ utility for customers.
Time
Place
Possession
Form
All of the above
Production-orientation
Monique bakes custom birthday cakes that she markets all over the Southwestern U.S. Her biggest concern is with efficiently producing a large number of her tasty cakes. In her opinion finding customers is a relatively minor function for her company. She b
Place utility
Fred shops online for the convenience of having products delivered to his house, so he does not have to deal with the hassle of buying in retail stores. Fred is seeking:
Place utility
Image utility
Possession utility
Form utility
Time utility
Value
The ratio between what consumers receive to what they give in the exchange process represents their perception of ____________ .
Exchange
Need
Want
Value
Price
Product
Hillary Clinton, as a presidential candidate, actively engaged in trying to persuade potential voters of her ideas and her worthiness to be elected as the first woman president of the US. From a marketing perspective, Mrs. Clinton, as a candidate, illustr
Production-orientation (production concept)
Manufacturers in the _______________________ stage of marketing thought typically focus on increasing output while assuming that customers will seek out and buy reasonably priced, well-made products.
Production-orientation (production concept)
Societal ma
Product
To which element of the marketing mix do branding and labeling decisions relate most closely?
Production
Distribution
Product
Promotion
To all of the above equally
Relationship marketing-orientation
Bates Manufacturing produces some of the finest furniture in North Dakota. Buyers world-wide attend furniture shows to view Bates' newest creations. Last year, management implemented programs aimed at developing increased sensitivity to the needs of its c
Time
Air conditioning systems that are manufactured in the Winter will be stored until customers are ready to buy them in the Spring. The temporary storage of these systems creates ________ utility for customers.
Time
Place
Possession
Form
All of the above
Marketing mix
Carlota has opened a small business. She is selling a bottled hot sauce made from locally grown peppers using a formula passed down in her family. The product is sold via eBay and Amazon and is delivered by FedEx. So far, no promotion other than word-of-m
Firms must be customer-oriented
__________ is one of the fundamental premises of the marketing concept.
"Firm must be product focused"
"Only the marketing department is involved"
"Firms must be customer-oriented"
"The firm does not need to remain profitable"
"Customers are a necessary e
Consumer
The UNT Barnes and Noble bookstore sells to a __________ market.
Consumer
Organizational
Volatile
Government
None of the above
A product
Anything that provides a bundle of tangible or intangible characteristics or attributes geared toward satisfying customers' wants and needs best defines ____________ .
A service
The customer service department in the firm
A firm's mission
A product
A mark
Time, talent, and treasure
In the text, the major resources available to marketers are referred to as:
The marketing mix
Time, talent, and treasure
Market information
All of the above
None of a, b, c above
Stand out
Marketing success follows from the ability to __________.
Fit in
Stand out
Follow the crowd
Have the lowest price
Build products of the best quality
Time utility
Starbucks, realizing that some of its customers are in a hurry to get to work or school in the mornings, installed drive through lanes in some restaurants to promote __________.
Possession utility
Time utility
Image utility
Form utility
Channel of distribution
A manufacturer sells its products to wholesalers. These wholesalers then resell the products to retailers in the geographic areas in which they operate. You and I then buy these products from one or more of these retailers. The sequence of organizations b
Image utility
Jerry only wears Ray Ban sunglasses because he thinks the glasses are cool. Apparently, Jerry is buying Ray Ban to acquire __________.
Image utility
Time utility
Form utility
Place utility
Posession utilty
Production-orientation
Bates Manufacturing produces some of the finest furniture in North Dakota. Buyers world-wide attend furniture shows to view Bates' newest creations. Last year, management increased its production capacity by almost 20 percent, assuming that increased capa
Production-orientation, Marketing-orientation
According to the text, in the early 1930s, Ford and GM illustrate two firms that clearly were practicing dramatically different 'business philosophies.' The philosophy illustrated by Ford was ________________, while the philosophy illustrated by GM was __
Relationship marketing
Zappos.com, a well-known online shoe retailer, treats vendors, employees, and customers as part of the overall Zappos family - treating everyone with respect and common courtesy. It can be said that Zappos engages in the __________ orientation.
Production
Resources
The "three T's" of time, talent, and treasure represent the key ____________ available to the marketing organization.
Resources
Opportunities
Threats
Strengths
Differentiation factors
Service
Jim is looking to buy a gym membership. What type of product is he purchasing?
Convenience
Specialty
Placement
Service
Shopping
Form utility
__________ is the want-satisfaction generated by the physical characteristics of the product.
Image utility
Time utility
Form utility
Place utility
Possession utility
Value
__________ is defined from the perspective of customers, capturing their perceptions of what they receive in exchange for what they give.
Exchange
Need
Want
Value
Price
Place and time
Every morning Pete buys a cup of coffee from the vending machine located down the hall in his office building. The location of the vending machine creates _____________ utility.
Place and time
Form and possession
Place and form
Possession, form and time
N
A �" hole
When Paul goes to Home Depot and purchases a �" drill bit, what is he buying at the most fundamental level?
A tool
A �" wide piece of metal
A job
A �" hole
A headache
Organizational goods
Jerri's Lawn Service buys mowing and mulching equipment used in the performance of its services to its customers. Jerri's is apparently buying which type of products?
Convenience goods
Shopping goods
Specialty goods
Organizational goods
Services
Form
When Panera Bread bakes its morning bagels and breads, ____________ utility is created.
Possession
Form
Place
Image
Time
Promotion
To which element of the marketing mix do personal selling and advertising decisions relate most closely?
Production
Distribution
Product
Promotion
To all of the above equally
Marketing
... a social and managerial process through which individuals and groups obtain what they want or need by creating and exchanging value with others" is the text's definition of _________ .
The marketing concept
The management concept
Marketing Management
Shopping
Consumer appliances and electronics such as washing machines, microwave ovens, TVs, DVD players, and notebook computers normally are considered to be which type of consumer good?
Convenience
Shopping
Specialty
Service
Unsought
Want
Sue has examined her current smart phone situation, and decided that she would like to purchase the newest iPhone. This is considered a(n):
Need
Want
Problem
Upgrade
Fantasy
Promotion
Hillary Clinton, as a presidential candidate, actively engaged in trying to persuade potential voters of her ideas and her worthiness to be elected as the first woman president of the US. Mrs. Clinton periodically presented her message in the form of high
Selling-orientation
Denton Security sells home security and monitoring systems. Its salespersons are expected to do whatever is necessary to reach their sales quotas. Aggressive selling is required for success, and unethical sales tactics, such as selling features that custo
Talent
The firm's human resources comprise which of the Three T's of resources?
Time
Treasure
Talent
Teamwork
None of the above.
Exchange
At the core, marketing is based on __________ with others.
Relationships
Communicating
Exchange
Managerial process
Socializing
Problems
Marketers develop and promote solutions to __________ that exist in the collective minds of markets.
Problems
Perceptions
Needs
Pricing
Wants
That the firm's primary objective should be one of identifying and satisfying customers' needs i.e. the customer should be 'central' to everything the firm does
Probably the most critical 'premise' of the marketing concept is:
That its implementation must be a 'total firm' effort, not just the focus of the marketing department
That the firm's primary objective should be one of identifying and satisfying customers
Selling-orientation
Metropolitan Auto sells pre-owned cars. Its salespersons are expected to do whatever is necessary to reach their sales quotas. Aggressive selling is required, and marginally unethical sales tactics, such as selling features that customers do not really ne
Promotion
Carlota has opened a small business. She is selling a bottled hot sauce made from locally grown peppers using a formula passed down in her family. The product is sold via eBay and Amazon and is delivered by FedEx. Promotion thus far has relied on word-of-
Specialty
BMW automobiles, designer jewelry, and designer clothing are examples of which type of consumer good?
onvenience
Shopping
Specialty
Service
Unsought
Product
Any bundle of attributes that is capable of satisfying consumer wants and needs is a(n) __________.
Product
Promotion
Specialty good
Convenience good
Shopping good
People
In the definition of marketing, social implies that marketing is an activity that involves __________.
People
Products
Needs
Wants
Places
Production
Henry Ford and the Ford Motor Company in the early 1900s was the era of the __________ -orientation.
Production
Selling
Marketing
Relationship
Societal marketing
The manufacturer has initiated a diaper recycling program in conjunction with a consumer education program to make consumers more aware of the potential environmental hazards associated with such products.
Which of the following statements best reflects the adoption of the societal marketing concept by a manufacturer of disposable diapers?
The manufacturer recently introduced a new line of less skin-irritating 'super absorbent' diapers to meet the needs of
Convenience
Supermarkets and drug stores sell a wide range of products consumer purchase for daily life-style maintenance. These products illustrate which type of consumer good?
Convenience
Shopping
Specialty
Service
Unsought
Place
Carlota has opened a small business. She is selling a bottled hot sauce made from locally grown peppers using a formula passed down in her family. The product is sold via eBay and Amazon and is delivered by FedEx. Promotion thus far has relied on word-of-
Markets
__________ are individuals or organizations that need and want the goods and services offered by organizations.
Consumers
Segments
Exchanges
Markets
Buyers
Time
Outdoor cooking grills that are manufactured in Winter will be stored until customers are ready to buy them in the Spring and Summer. The temporary storage of these grills creates ________ utility for customers.
Time
Place
Possession
Form
All of the above
Production-orientation
Monique bakes custom birthday cakes that she markets all over the Southwestern U.S. Her biggest concern is with efficiently producing a large number of her tasty cakes. In her opinion finding customers is a relatively minor function for her company. She b
Place utility
Fred shops online for the convenience of having products delivered to his house, so he does not have to deal with the hassle of buying in retail stores. Fred is seeking:
Place utility
Image utility
Possession utility
Form utility
Time utility
Value
The ratio between what consumers receive to what they give in the exchange process represents their perception of ____________ .
Exchange
Need
Want
Value
Price
Product
Hillary Clinton, as a presidential candidate, actively engaged in trying to persuade potential voters of her ideas and her worthiness to be elected as the first woman president of the US. From a marketing perspective, Mrs. Clinton, as a candidate, illustr
Production-orientation (production concept)
Manufacturers in the _______________________ stage of marketing thought typically focus on increasing output while assuming that customers will seek out and buy reasonably priced, well-made products.
Production-orientation (production concept)
Societal ma
Product
To which element of the marketing mix do branding and labeling decisions relate most closely?
Production
Distribution
Product
Promotion
To all of the above equally
Relationship marketing-orientation
Bates Manufacturing produces some of the finest furniture in North Dakota. Buyers world-wide attend furniture shows to view Bates' newest creations. Last year, management implemented programs aimed at developing increased sensitivity to the needs of its c
Time
Air conditioning systems that are manufactured in the Winter will be stored until customers are ready to buy them in the Spring. The temporary storage of these systems creates ________ utility for customers.
Time
Place
Possession
Form
All of the above
Marketing mix
Carlota has opened a small business. She is selling a bottled hot sauce made from locally grown peppers using a formula passed down in her family. The product is sold via eBay and Amazon and is delivered by FedEx. So far, no promotion other than word-of-m
Firms must be customer-oriented
__________ is one of the fundamental premises of the marketing concept.
"Firm must be product focused"
"Only the marketing department is involved"
"Firms must be customer-oriented"
"The firm does not need to remain profitable"
"Customers are a necessary e
Consumer
The UNT Barnes and Noble bookstore sells to a __________ market.
Consumer
Organizational
Volatile
Government
None of the above
A product
Anything that provides a bundle of tangible or intangible characteristics or attributes geared toward satisfying customers' wants and needs best defines ____________ .
A service
The customer service department in the firm
A firm's mission
A product
A mark
Time, talent, and treasure
In the text, the major resources available to marketers are referred to as:
The marketing mix
Time, talent, and treasure
Market information
All of the above
None of a, b, c above
Stand out
Marketing success follows from the ability to __________.
Fit in
Stand out
Follow the crowd
Have the lowest price
Build products of the best quality
Time utility
Starbucks, realizing that some of its customers are in a hurry to get to work or school in the mornings, installed drive through lanes in some restaurants to promote __________.
Possession utility
Time utility
Image utility
Form utility
Channel of distribution
A manufacturer sells its products to wholesalers. These wholesalers then resell the products to retailers in the geographic areas in which they operate. You and I then buy these products from one or more of these retailers. The sequence of organizations b
Image utility
Jerry only wears Ray Ban sunglasses because he thinks the glasses are cool. Apparently, Jerry is buying Ray Ban to acquire __________.
Image utility
Time utility
Form utility
Place utility
Posession utilty
Production-orientation
Bates Manufacturing produces some of the finest furniture in North Dakota. Buyers world-wide attend furniture shows to view Bates' newest creations. Last year, management increased its production capacity by almost 20 percent, assuming that increased capa
Production-orientation, Marketing-orientation
According to the text, in the early 1930s, Ford and GM illustrate two firms that clearly were practicing dramatically different 'business philosophies.' The philosophy illustrated by Ford was ________________, while the philosophy illustrated by GM was __
Relationship marketing
Zappos.com, a well-known online shoe retailer, treats vendors, employees, and customers as part of the overall Zappos family - treating everyone with respect and common courtesy. It can be said that Zappos engages in the __________ orientation.
Production
Resources
The "three T's" of time, talent, and treasure represent the key ____________ available to the marketing organization.
Resources
Opportunities
Threats
Strengths
Differentiation factors
Service
Jim is looking to buy a gym membership. What type of product is he purchasing?
Convenience
Specialty
Placement
Service
Shopping
Form utility
__________ is the want-satisfaction generated by the physical characteristics of the product.
Image utility
Time utility
Form utility
Place utility
Possession utility
Value
__________ is defined from the perspective of customers, capturing their perceptions of what they receive in exchange for what they give.
Exchange
Need
Want
Value
Price
Place and time
Every morning Pete buys a cup of coffee from the vending machine located down the hall in his office building. The location of the vending machine creates _____________ utility.
Place and time
Form and possession
Place and form
Possession, form and time
N
A �" hole
When Paul goes to Home Depot and purchases a �" drill bit, what is he buying at the most fundamental level?
A tool
A �" wide piece of metal
A job
A �" hole
A headache
Organizational goods
Jerri's Lawn Service buys mowing and mulching equipment used in the performance of its services to its customers. Jerri's is apparently buying which type of products?
Convenience goods
Shopping goods
Specialty goods
Organizational goods
Services
Form
When Panera Bread bakes its morning bagels and breads, ____________ utility is created.
Possession
Form
Place
Image
Time
Promotion
To which element of the marketing mix do personal selling and advertising decisions relate most closely?
Production
Distribution
Product
Promotion
To all of the above equally
Marketing
... a social and managerial process through which individuals and groups obtain what they want or need by creating and exchanging value with others" is the text's definition of _________ .
The marketing concept
The management concept
Marketing Management
Shopping
Consumer appliances and electronics such as washing machines, microwave ovens, TVs, DVD players, and notebook computers normally are considered to be which type of consumer good?
Convenience
Shopping
Specialty
Service
Unsought