Product Planning
Making decisions about the features and services of a product or idea that will help sell the product.
Product Mix
All the different items that a company makes or sells
product line
A group of closely related products that a company makes or sells.
product item
A specific model, brand, or size of a product within a product line.
Product Width
The number of different product lines a business manufactures or sells.
Product Depth
The number of items offered within each product line.
Product Life Cycle
Stages that a product goes through during its life
product positioning
The image that a product projects that sets it apart from the competition.
Category Management
A process that involves managing product categories as individual business units.
Planogram
A computer-developed program that shows retailers how and where products within a category should be displayed on a shelf at individual stores.
Generating Ideas
The first step in new product development
product
anything a person receives in exchange
Product Modification
an alteration to an existing product
customer acceptance
Evaluating a new product measures this
deletion
dropping a product
Introduction
1st stage of product life cycle
Growth
2nd stage of product life cycle
maturity
3rd stage of product life cycle
decline
4th stage of product life cycle
national brands
Brands that are owned and initiated by national manufacturers or service companies; also known as producer brands.
Private distributor brands
Brands that are developed and owned by wholesalers and retailers; also known as private brands, store brands, dealer brands, or private labels.
generic brands
Products that do not carry a company identity.
brand
a name, term, design, symbol, or combination of these elements that identifies a business, product, or service and distinguishes it from competitors
Brand name
a word, group of words, letters, or numbers that represent a product or service, also known as a product brand
Trade name
a phrase or symbol that identifies and promotes a company or a division of a particular corporation.
Brand mark
a unique symbol, coloring, lettering or other design elements
trade character
brandmark that has human form or characteristics
Trade mark
a brand name, brand mark, trade name, trade character or a combination of these elements that is given legal protection by the federal government