MKTG 321 Exam 2

service

homesourcing

intangibility

inseparability

perishability

heterogeneity

core service

supplementary service

service quality

general public

opportunity cost

Neighborhood

families

Retailing

Retailer

Supermarket

Category Killers

Atmospherics

Direct marketing

Direct selling

Franchising

Wholesaler

Merchant wholesalers

Drop shippers

Agents

Brokers

Distribution

Supply Chain

Downstream

Upstream

Suppliers

Operations Management

Logistics Management

Supply Management

Customer Satisfaction

Direct Marketing Channels

Time Utility

Place Utility

Possession Utility

Form Utility

Dual Distribution

Intensive Distribution

Selective Distribution

Exclusive Distribution

Physical Distribution

Cycle Time

Reorder Point

RFID

Warehousing

Transportation

Piggyback

Exclusive Dealing

service

homesourcing

intangibility

inseparability

perishability

heterogeneity

core service

supplementary service

service quality

general public

opportunity cost

Customer service

Business services

Intangibility

Inseparability of production and consumption

Perishability

Heterogeneity

Client-based relationships

Customer contact

Intermediaries

Promotion of services

Pricing of services

Social marketing

Nonprofit marketing objectives

Opportunity cost

Tangibles

customer service

heterogeneity

Supply Chain

Intermediaries

Disintermediation

Exclusive Distribution

Exclusive dealing

Supply chain management

Inventory management

Transportation

Line Extension

Idea generation

Screening

Concept testing

Business Analysis

Product Development

Test marketing

Commercialization

Product Differentiation

Quality

Product design

Product Features

Perceptual Mapping

Product Manager

Line Extension

Product Differentiation

Product

Product Mix

Product Life Cycle

Product Modification

Product Manager

Brand Manager

Jamming

Brand

Brand Name

Trademark

Trade Name

Generic Branding

Brand Extension

Brand Equity

Packaging

Multiple