global marketing
individuals and organizations using a global vision to effectively market goods and services across national boundries
global vision
recognizing and reacting to international marketing opportunities using effective global marketing strategies and being aware of threats from foreign competitors in all markets
multinational corporation
a company that is heavily engaged in international trade beyond exporting and importing
capitol intensive
using more capital than labor in the production process
global marketing standardization
production of uniform products that can be sold the same way all over the world
Uruguay Round
An agreement to dramatically lower trade barriers world wide
Mercosur
Large Latin trade of agreement
World Trade Organization
A trade organization that replaced the old General Agreement on Tariffs and Trade
Gerneal Agreement on Tariffs and Trade
A trade agreement that contained loopholes that enables countries to avoid trade barriers reduction agreements
North American Free Trade Agreement
Agreement between Canada, USA, and Mexico to reduce trade barriers between countries
Central America Trade Agreement
A trade agreement institutionalized in 2005 that includes Costa Rica, the Dominican Republic,El Salvidor, Guatemala, Honduras, Nicaragua, and the United States
European Union
A free trade zone encompassing 27 European Countries
World Bank
An international bank that offers law internet loans, advice, and information of developing nations
International Monetary Fund
An international organization that acts as a lender of last resort providing loans to troubled nations
exporting
selling domestically produced products to buyers in another country
buyer for exporting
An intermediary in the global marketing assumes all the ownership risks and sells globally for its own account
export broker
An intermediary who plays the traditional broker 's role by bringing buyer and selling together
export agent
An intermediary who acts like a manufacturer's agent for the exporter. The export agent lives on the foreign market
licensing
the legal process whereby a licensor agrees to let another firm use its manufacturing process, trade markets trade markets, patents,trade secrets or other proprietary knowledge
contract manufacturing
private label manufacturing by a foreign company
joint venture
when a dramatic firm buys part of a foreign company or joins with a foreign company to create a new entity
direct foreign investment
Activity ownership of a foreign company or of overseas manufacturing or marketing facilities
floating exchange rates
prices of different currencies move up and down based on the demand for and the supply of each currency
dumping
the sale of an exporting product at a price lower than that charged for the same or a like product in the home market of the exporter
countertrade
a form of trade in which all or part of the payment for the goods or services is in the form of other goods or services