Health Promotion Programming
away from curing diseases and towards preventing them and promoting health... this has become an important tool!
Health Education
any combo of planned learning experiences using evidence-based practices and/or sound theories to acquire knowledge, attitudes, and skills
Health Promotion
planning combo of educational, political, environmental, regulatory, or organizational mechanisms that support actions of living conducive to health
program planning
process in which intervention is planned to help meet the needs of a specific group of people
Health Promotion Program Models
-PRECEDE/PROCEED
-Multilevel Approach to Community Health (MATCH)
-Intervention Mapping
-CDCynergy
-Social Marketing Assessment and Response Tool (SMART)
What model is the best known/most used?
PRECEDE/PROCEED
consumer based models
-CDCynergy
-Social Marketing Assessment and Response Tool (MATCH)
steps of health promotion program
-assessing needs
-settings goals & objectives
-developing intervention
-implementing intervention
-evaluating results
Assessing Needs
determine whether the needs of people are being met. 6 step approach
6 steps of assessing needs
1) determining the purpose and scope
2) gathering data
3) analyzing the data
4) identifying the factors linked to the health problem
5) identifying the program focus
6) validating the prioritized need
whats the foundation of a program?
setting goals & objectives
goals
future event toward which a committed endeavor is directed
-more general
-overall direction
objectives
steps taken in pursuit of a goal
-more precise
creating/developing an intervention
design activities that will help priority population meet objectives and achieve program goals
Intervention
activity designed to create change in people
Multiplicity of Intervention
the number of components or activities
Dose of Intervention
The number of program units delivered
6 Questions to ask when developing an intervention
1)what needs to change?
2) at what level of prevention (primary, secondary, tertiary)?
3) what level of influence (intrapersonal, interpersonal, institutional, community, public policy, culture)?
4) are there effective strategies available?
-best practice
best practices
recommendations for interventions based on critical review of research and evaluation studies
best experiences
when practices arent available for use, strategies used in prior/existing programs that dont have critical research & evaluations are used
best processes
original intervention strategies that planners create using theories, models, and involvement of priority population
implementing the intervention
actually carrying out or putting into practice, you learn whether the product will be useful or not
two ways of implementing the intervention
pilot testing or phasing in
pilot test
a trial run... its presented to just a few individuals to determine any problems and to collect feedback
phasing-in
step-by-step implementation where intervention is introduced to smaller groups vs. the entire priority population
Evaluation
planners determine the value or worth of object of interest by comparing it against:
-standard of acceptability
-formative evaluation
-summative evaluation
standard of acceptability
comparative mandate, norm, value of the group.
formative evaluation
it's done during the planning and implementing process to improve or refine the program.
-It validates the needs assessment
-pilot testing
summative evaluation
it begins with the development of goals and objectives and conducted
after implementation
in order to determine the effect.
-Impact
-Outcome
impact evaluation
focuses on immediate observable effects of the program
outcome evaluation
focuses on the end result