Hard news
media coverage focused on facts and important issues surrounding a campaign
Soft news
Media coverage that aims to entertain or shock, often through sensationalized reporting or by focusing on a candidate or politician's personality.
Inverted Pyramid style
begin with the most dramatic or newsworthy information�questions at the top of the story�and then trail off with less significant details.
Chronological style news
present your information in the order at which events occurred, (ex; court trials, start with first and then record the rest of the trials in order)
What should be in the lead of a news story?
be concise, use strong active verbs, active voice, emphasize magnitude, stress the unusual, localize the update, be objective, and strive for simplicity
Nut Graph
a paragraph that states the central point of the story written in the focus style
What should be in the Nut Graf?
Explain the lead and its connection to the rest of the story. Reveal your destination, or the essential theme of the story.
The elements of Newsworthiness
Timeliness, Impact of magnitude, Prominence, Proximity, Unusualness/oddity and Conflict
KISS method
keep it short and simple
What are the different types of leads?
(Narrative, anecdote)
-Tells a story
(Descriptive)
-Describes a scene, person or subject with a direct association with the issue
(Startling statement)
-Reveals information about the issue that is not well-known or unbelievable
(Contrast and compare)
-Beg
What tense should headlines be written in?
Past tense
How long should a lead be for a news story?
Should not exceed 35 words
The myth of objectivity
idea that it is impossible to be totally neutral or objective about the world, because all people have a point of view based on their own experience and beliefs
Ethics of journalism
Respect dignity, privacy, rights and well-being of people when gathering and presenting new
That vs. Which
That = essential information, Which = not essential information
effect vs. affect
Effect = noun, Affect = verb
Legacy News
old news sources, tv & Newspaper
Libel
A written defamation of a person's character, reputation, business, or property rights.
Slander
spoken defamation
Defamation
Act of harming or ruining another's reputation
Agenda leads
is a lead that emphasizes an event at a certain time
Label leads
mention a topic but fail to reveal what was said or done about that topic