Stephanie has completed a market-research project to identify changing consumer trends that will affect her
company and its market position. She has learned many interesting demographic trends occurring in the
population. What type of data should she incl
Information that is relevant to the marketing decisions that management must make
An effective technique to use when giving an oral presentation of report findings and recommendations is to keep the presentation
relatively simple.
Which of the following is a characteristic of an effective marketing report.
Answers specific research questions
Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n)
sponsorship
What type of sponsorship objective involves bartering for goods and services?
Cost avoidance
Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of the
following sponsorship opportunities would best attract the exposure the company seeks on a very limited budget:
Extreme-sporting event
Sport/Event marketers often identify the sponsorship potential of a specific business by researching the
company's sponsorship history and understanding its
sponsorship objectives
Which of the following would an event marketer most probably contact when seeking sponsorship for an
upcoming auto race:
Related businesses
Why should sport/event marketers develop proof-of-performance packages for sponsors?
To help sponsors justify the investment
Taco Bell doesn't want its message to get lost among the messages of your team's other sponsors, so you offer to
name the pregame show "The Taco Bell Pregame Report." This benefit is called
ownership
One reason it is important to sell the venue is because the venue is part of the
product
Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This
arrangement is known as
value in kind (VIK)
To create or maintain a certain image, companies sponsor sport/event organizations that display characteristics
they want consumers to associate with their products. This is one way of enhancing
public relations
Bank of America is the only bank affiliated with your sport/event organization. This benefit is called
exclusivity
Which of the following is the first step in a sponsorship presentation
Create interest in your organization or event.
When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize sponsorship value and
benefits