During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin's ______ utility.
Time
Obtaining the money needed to start and operate a business is a marketing function known as ______.
Financing
Birthday Bears Inc. has just received an order for 1,000 units from Unique Gifts. This is an example of a(n) _______ market.
Industrial
Transforming old glass bottles into beautiful new sculptures is an example of ______ utility.
Form
The four basic marketing decisions are price, place, ______, and promotion.
Product
Of the three generations discussed in class, ______ most appreciates advertising that includes sharp images, music, and irreverent humor.
Generation X
Information about the values and attitudes that shape consumer's lifestyles is called ______.
Psychographics
Political, economic, socio-cultural, and technologies are four areas that make up the ______.
Environmental scan
Deciding how much to charge for goods and services
Pricing
The added value of a product in economic terms
Utility
Providing customers with goods and services they want
Selling
Tangible items
Goods
Percentage of total sales generated by competing companies
Market share
Deciding how goods get into customers hands
Distribution
A combination of four strategies used to market a product
Marketing mix
Information about where people live
Geographics
Being aware of changes in laws and regulations
External opportunities
Explain how marketing helps to lower the prices of products.
The better the marketing, the more consumers want to buy it. That creates competition which leads to companies lowing their prices so that consumers buy their product.