Channels of Distribution
paths or routes that goods or services take from the producer to the ultimate consumer or industrial user
Channel Length
The total number of channel members in a channel of distribution
Channel management
Process by which marketers ensure that products are distributed to customers efficiently and effectively
Channel Members
Businesses or individuals who assist in moving goods and services from the producer to the consumer
Chargeback
A financial penalty a middleman assesses a producer for a variety of issues, such as receiving damaged merchandise
Direct Distribution
A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user
Distributer Intensity
The level of market exposure a certain distribution pattern achieves (refers to intensive, selective, and exclusive patterns)
Dual Distribution
Distributing a product through two different channels
Exclusive Distribution
A distribution pattern in which a producer sells a product through just one middleman in a geographic area
Indirect Distribution
Channel of distribution that has intermediaries
Horizontal Conflict
A type of channel conflict that occurs between members at the same level (ex. two retailers)
Incentive
A reward that motivates a member to achieve a specific goal
Intensive Distribution
A distribution pattern in which a producer sells a product through every available wholesaler and retailer in a geographic area where consumers might look for it
Intermediaries
the middlemen