Strategic Management of Technological Innovation Ch 4

Dominant design

single product or process architecture that dominated a product category - usually 50% or more

Increasing returns

when the rate of return (not just gross returns) from a product or process increases with the size of of its installed base

primary sources of increasing returns

learning effects and network externalities

learning curve

impact of cumulative production on cost and productivity. modeled as function of cumulative output: performance increases or cost decreases with number of units of production usually at decreasing rate

absorptive capacity

ability for an organization to recognize, assimilate and utilize new knowledge

network externalities (positive consumption externalities)

when the value of a good to user increases with the number of other uses of the same or similar good

Installed Base

number of users of a particular good

Complementary Goods

additional goods and services that enable the value of another good

Path Dependency

end results depend greatly on the events that took place leading up to the outcome. often impossible to reproduce the results that occur in such a situation.

Vaporware

products that are not actually on the market and may not even exist but are advertised

network externality returns

value customers reap as a large portion of the market adopts the same good - s shaped curves

monopoly costs

costs users bear as a larger portion of the market adopts the same good - exponentially increasing

Dominant design

single product or process architecture that dominated a product category - usually 50% or more

Increasing returns

when the rate of return (not just gross returns) from a product or process increases with the size of of its installed base

primary sources of increasing returns

learning effects and network externalities

learning curve

impact of cumulative production on cost and productivity. modeled as function of cumulative output: performance increases or cost decreases with number of units of production usually at decreasing rate

absorptive capacity

ability for an organization to recognize, assimilate and utilize new knowledge

network externalities (positive consumption externalities)

when the value of a good to user increases with the number of other uses of the same or similar good

Installed Base

number of users of a particular good

Complementary Goods

additional goods and services that enable the value of another good

Path Dependency

end results depend greatly on the events that took place leading up to the outcome. often impossible to reproduce the results that occur in such a situation.

Vaporware

products that are not actually on the market and may not even exist but are advertised

network externality returns

value customers reap as a large portion of the market adopts the same good - s shaped curves

monopoly costs

costs users bear as a larger portion of the market adopts the same good - exponentially increasing