The original purpose of National Public Radio was to:
provide an alternative to commercial radio stations
Television primetime is from:
7 to 11 PM
Which news source did water Cronkite trust the most to proclaim JFK was dead?
associate press wire service
Which decade was radio the Prime Mass media in the US?
1950 to 1960
time of greates mass media usage on internet
noon to 1
when first invented radio was broadcasted
for a few hours in the evening
blanket liscensing allows
radio stations to play recorded music
What was the original task of the FCC?
to eliminate interference between radio stations
prime purpose of commercial broadcasting
connect citizens with advertising
radio's current largest listenership is from
the car
radio runs contests when most people are at
work
The first broadcast to cause the FCC to look at radio content was
War of the worlds
what time period currently sees the greatest mass media usage on TV?
9 to 10 PM
most direct competition for satellite radio is
Ipods
which TV network has no shows in the top 10?
ABC
first president of NBC
David Sarnoff
Producer of war of the worlds
orson welles
original purpose of NPR
provide an alternative to commercial radio stations
first gov. regulated meduim in the US
radio
which statistic considers all devices even if they are turned off?
ratings
the calendar period when ratings are taken is
sweeps
viewing hours of broadcast TV are
slowly decreasing
network with top 2 shows for african american viewers
FOX
gatekeeper during Kennedy assasination
Walter Cronkite
first president shown on tv briefly
FDR
first true TV President
JFK
age group that watches the most hours of TV
50-64
Des Moines TV station that has recieved the most political ad revenue from caucuses?
KCCI
which company runs the TV ratungs system?
Nielsen
after des moines which iowa tv market recieves the most tv ad revenue?
cedar rapids-waterloo
difference between a podcast and streaming radio
podcasts can be downloaded, streaming radio needs to be connected to the internet to use
Who was newton minnow and what group did he speak to that did not appreciate him?
Newton minnow was a man who claime that Tv was a wasteland. He decided to make TV content better, and helped creat Sesame Street. the National Association of Broadcasters was his audience.
which TV channel has more viewers
univision
how do affiliate tv stations make money?
selling LOCAL ads
Define O and O and affiliate stations and explain the difference.
O and Os are network owned and operated. Affiliate TV stations, which are more common, and are independently owned and are affiliated with a TV station in order to play their shows.
Through what mean can the Gov instantly take control of radio and TV?
Via the Emergency Broadcasting system.
what major national emergency did the gov. not use the EBS?
9/11
why can you recieve Sirus XM better in new york than des moines?
there is a distribution tower in New york, and in des moines there are only repeater towers
3 advatages of FM radio
clear broadcasts
appeals to local markets and advertising
do not have to pay
who made the 911 documentary? what did they intially want to cover? 3 reasons they are heroes
2 french filmmakers. document firefighters' jobs. Calm in the face of a storm, took charge of situation, knew when to call men down.
syndicated shows
shows produced by another company and a Tv station pays to play them on their station
most successfully exported program
sesame street
who did the musical drake poem on live variety radio?
garrison Keillor
what was the name of the program it was done on?
A Prairie Home Companion
2 questions I expected on the test
What is the future of streaming?
Chips in our phones to pick up signals for TV and radio.
Who was the first person to be assasinated on live TV?
lee harvey oswald
15. Which television network currently has no shows in the top 10 for all of America?
Answer: ABC
25. Which President was first physically shown on television (only for a few minutes)?
Answer: FDR
26. Who was the first "true" television president and used it to his advantage?
Answer: JFK
27. Around which holiday did the original War of the Worlds broadcast in:
Answer: Halloween
28. Most people listened to the original War of the Worlds broadcast in:
Answer: In their LIVING ROOM
29. Which age group currently watched the most hours of television per week?
Answer: 50-64 years old
30. Which Des Moines television station has received the most political ad revenue for the Presidential caucuses?
Answer: KCCI
31. Which company runs the television ratings system?
Answer: Nielson
32. After Des Moines, which Iowa television market is receiving the most campaign television ad revenues for the Presidential caucuses this year?
Answer: Cedar Rapids, Waterloo
33. Describe the difference between a podcast and streaming radio.
Answer: With a podcast, there is no Internet or any wavelength connections needed, as the content is pre-downloaded on the device and can be retrieved at any time. Streaming radio on the other hand, is only available live/at the time it is being broadcast
34. Who was Newton Minow? What group did he speak to that didn't appreciate him?
Answer: Newton Minow was appointed by JFK as the chairman of the FCC in 1961. He spoke to the National Broadcast Association and claimed TV was a "vast wasteland". He demanded better programing.
35. Name the two people David Sarnoff stole ideas from and describe the inventions they were working on.
� Answer: Armstrong: developed the FM radio. David Sarnoff stole this idea from him, his great accomplishment, and Armstrong eventually committed suicide.
� Answer: Farnsworth: Cathode Tube (part of TV) David Sarnoff stole this from him and developed the
36. Which TV channel has more viewers than all the English language channels in the U.S.?
Answer: Univision
38. Define O&O and affiliate television stations and explain the difference in who owns them.
Answer: O&O means owned and operated by the networks, so programming is theirs. This is rare. Affiliate television stations are not owned by the networks, but guarantee programming spots to the networks to broadcast in. They mutually benefit. Affiliates a
39. Through what means can the government instantly take control of all radio television broadcast stations?
Answer: EBS (Emergency Broadcast System)
42. Why can you receive XM-Sirius radio better in downtown New York than downtown Des Moines?
Answer: Repeaters. These are ground - based satellite receiver which receive radio signals from satellites and send out the radio signal from the ground to avoid interference from tall buildings.
43. Why didn't the government require all broadcasters to switch over to digital radio like they did for digital television?
Answer: Switching over to digital radio would simply be too costly because most old cars cannot support an HDFM radio system or it would be incredibly expensive to replace. Since most people listen in their automobiles, this would be far too costly.
44. List three advantages of HD FM radio.
� Answer: better sound quality
� Answer: can track songs
� Answer: less fade in/out
45. Out of 300,000 potential radios in Des Moines, 30,000 are turned on at 6 PM on Monday night and 6,000 are listening to 94.1 The Dog. What is the share for the 94.1 and what is the rating? SHOW YOUR MATH. If math makes your head explode, at LEAST provi
Answer: Share - listeners/people with radio turned on
Rating - listeners/all people with radio, even those turned off.
(If same numbers, should be 20% share and 2% ratings)
46. Who made the 911 documentary? What did they set out to cover initially? Give at least three reasons Professor Wright views the station captain as a hero.
� Answer: Two French filmmakers who were brothers, Jules and Gideon
� Answer: initially intended to cover the story of a rookie firefighter in NYC
� Why the station captain was a hero:
o He remained calm and collected
o His timely orders were what allowed
47. What is meant by "syndicated shows" on television?
Answer: independent programming without going through a network. Examples of this are game shows, or Ellen. The show is up for bids in various markets and provided to the highest bidders
48. What program is the most successfully exported program from the United States?
Answer: Sesame Street, originally created to provide preschool- level education to inner-city kids, led to explaining world events to youth
49. Give two specific characteristics of an embedded reporter.
� Answer: Travels with the troops... this protection may cause a bias in the reports as an embedded reporter is personally protected
� Answer: is fully suited in combat gear, but does not carry a gun.
50. What type of broadcast news station did Professor Wright suggest needed creation because the market is only really being served by on other network?
Answer: A Spanish-speaking broadcast news station. (Wright predicts that in the next 5 years, mainstream television will devote some of their primetime broadcasting slots to a Spanish-speaking audience)
52. What was the name of the program it was done on?
Answer: NPR
Which type of magazine makes the most money in the us
COMPANY MAGAZINE
Who does wright think is the biggest hero in the 9/11 documentary
The chief of the fire house because he reacted immediatley to the scene of the crash in a calm manner, directed his men out of the building in time, jumped on and covered the cameraman to protect him
What technology recolution does Wright think will happen that will expand use of broadcast radio and television in the next five years?
There will be chips put into our phones to pick up signals for tv and radio
What trend is the overriding trend in employment in magazines advantage and dsadvantage
Free lancers
advantage: you can work for yourself and live wherever you want and focus on one subject
disadvantage: not a steady job, no benefits
What is meant by net neutriality
providing all websites with equal internet service
How do affiliate television stations make money during network programming
insert local commercials into their shows
What was the name of the magazine example that listed the World's largest circulation Magazine?
Why was that claim basically exaggerated?
ARP
they dont have subscribers, if you are a member then you get the magazine. people arent actually paying for it
Who were the last two firefighters to leave the world trade center?
former fire chief and rookie
Approximatley how much ads were spent on television political ads leading up to the iowa caucases
45 million
What type of magazine makes the most money in the U.S
consumer magazines
Revenue for radio broadcasting is
...